NEWS

ニュース

  • home
  • ニュース
  • "A little good thing for the earth" communication product tag Launched "Talking tag" to convey "thank you" around the world

2017.04.27

“Slightly Good Things for the Earth” Communication Product Tag Launch of “Talking Tag” that conveys “thank you” from all over the world

Press ReleaseProducts
Toyoshima & Co., Ltd. (Head Office: Nagoya-shi Naka-ku Nishiki 2-15-15, a trading company specializing in textiles (Head Office: Nagoya-shi), President & CEO: The organic cotton brand "Orgavits" developed by TOYOSHIMA Hanshichi) is activated by reading the QR code attached to the product tag (hanging tag) with a smartphone, and the screen and voice are activated. We will start a "talking tag" to introduce each project supported by .
URL:http://orgabits.com/speakingtag/

<Talking tag>


■ Focus on discarded tags and create new value
The name "Orgabits" contains the desire to contribute to the global environment little by little through organic cotton. This time, as an attempt to do something good for the earth, we focused on product tags that are usually thrown away immediately.
In addition to activities to popularize organic cotton, Orgabits has been developing support projects through donations to various NPOs and organizations. By purchasing products with project tags, part of the proceeds will be donated to NPOs and organizations.
By adding a talking function to the product tags of the eight projects supported by "Orgabits" to introduce the projects in a fun way using the voices and images of unique characters, the tags that are quickly discarded will be replaced with a new form of communication. created value. I would like to express my gratitude for the donations to the activities of Orgabits, which contributes to people around the world, including India and Cambodia, through various support destinations.
Since it is possible to easily convey information through videos, it is expected that sales staff will be able to easily convey information to consumers at stores, and that it will also be useful as a sales promotion tool. In the future, we aim to become a medium that directly communicates the activities of Orgabits to consumers.
Please look forward to "talking tags" that are "something good for the earth".
*Click here for details http://orgabits.com/speakingtag/


■ 8 projects
(1) “Orgabits Project”
*Link destination【http://orgabits.com/speakingtag/cotton.html]
The “Orgabits Project” developed by Toyoshima Co., Ltd. is a project to spread organic cotton in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the “reversal idea” of delivering 100% organic cotton products to 100 times more people, and about 630,000 items are produced annually.

(2) "Sakura Namiki Project"
*Link destination【http://orgabits.com/speakingtag/cherry.html]
The "Sakura Namiki Project" is a project promoted by the NPO Sakura Namiki Network. In order not to forget the Great East Japan Earthquake of March 11, 2011, we planted cherry blossoms in the area where the tsunami arrived, hoping that it would serve as a target for evacuation and protect the residents in the event of a large tsunami. We are building a row of cherry trees that will remain in the area.
We attach tags (tags) to products of brands that empathize with this activity, and donate 10 yen for each product to the Sakura Namiki Project.

(3) "Blue Ocean Project"
*Link destination【http://orgabits.com/speakingtag/blueocean.html]
We support the activities of the NPO Japan Sea Turtle Association, which was established for the purpose of protecting sea turtles. This project, titled "Blue Ocean Project", aims to protect not only sea turtles but also marine animals and the coastal environment through the products of ORGABITS and the activities of the Sea Turtle Association of Japan. We will explore ways to preserve the lives and culture of people who come into contact with sea turtles.
We attach tags (tags) to brand products that empathize with this support activity, and donate 10 yen for each product to the NPO Japan Sea Turtle Association.

(4) “Clinicrown”
*Link destination【http://orgabits.com/speakingtag/clinicrows.html]
This is a project to support the activities of CliniClowns (clinical clowns, clinics = hospitals, crowns = clowns) through Orgabits products. We deliver smiles, clothes, and child-like time to children who are hospitalized. We attach a tag with a fund attached to products of sponsored brands that empathize with CliniClown activities, and donate 10 yen for each product to the NPO Japan CliniClown Association.

(5) "Borneo Environmental Conservation Project"
*Link destination【http://orgabits.com/speakingtag/borneo.html]
It is a project to connect the life of Borneo's rainforest and wildlife to the future. 10 yen per tag is used for the activities of the Borneo Conservation Trust to restore Borneo's rainforest.

(6) "Let's go to school! Project"
*Link destination【http://orgabits.com/speakingtag/bus.html]
This is a project to donate a school bus to an Indonesian school that actively accepts children who find it difficult to go to school due to traffic conditions and poverty, as well as children with disabilities.
5 yen per tag is used for the activities of the NPO "Everyone is a child of the earth!"

(7) "Project to turn minefields into cotton fields"
*Link destination【http://orgabits.com/speakingtag/mine.html]
NPO Nature Saves Cambodia-Japan (NSCJ) conducts social contribution activities that convert demined land in Cambodia into natural cotton fields and support the creation of hand-spun yarn and hand-woven products using the cotton harvested in the land. This is a project to promote.
Orgabits donates 10 yen for each tag as part of the "Project to turn minefields into cotton fields."

(8) "Mama Project"
*Link destination【http://orgabits.com/speakingtag/mama.html]
Orgabits supports the Mother Fund, which is promoted by the Nippon Foundation to support working mothers and mothers raising children, and develops activities that allow mothers to have a relationship with society, and supports it as a mother project. We attach tags to brand products that empathize with this activity, and donate 10 yen for each tag.


What is the “Orgabits Project” developed by Toyoshima Co., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently, about 90 brands are participating in the "reversal idea" of delivering 100% organic cotton products to 100 times more people, and about 630,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease, and the above problems will be improved.



Orgabits official website] http://orgabits.com
[Orgabits Facebook page] https://www.facebook.com/orgabits
 

To the list