Toyoshima & Co., Ltd. (President: Hanshichi Toyoshima, Nagoya City Naka-ku), which promotes the proposal of comfortable lifestyles, is focusing on initiatives to expand the creativity and possibilities of fashion using AI.
This time, JR Nishi-Japan Communications Co., Ltd. (President & CEO: Yoshihiko Ito, Kita-ku, Osaka) and the brand "DISCOVERED", which develops collections from a wide range of unique perspectives from a wide range of modes to streets, have been collaborating with fashion using TOYOSHIMA 's AI. Produced by DISCOVERED designers, it was incorporated into the item.
This product will be available for pre-order for a limited time in the ZOZOVILLA "DISCOVERED" shop from 9/3 (Wed.) 12:00 ~ 9/17 (Wed.) 12:00.
■Order sales page (ZOZOVILLA "DISCOVERD" official shop)
URL：https://zozo.jp/search/?p_gtagid=2018237
*The above URL will be available from 12:00 on Sep 3 (Wed)
Railways are treated as important cultural icons in many countries. Railways in Japan have a history of more than 150 years and have evolved independently, and the design of railways, such as vehicles and route maps, has also undergone unique changes over time. The collaboration between the three companies was started with the idea that by incorporating railway IP (Intellectual Property) such as historic vehicles and route maps in the JR West Japan area into fashion items, and giving it a stylish image as well as a traditional image, the collaboration between the three companies will lead to a wider range of people enjoying the railway.
TOYOSHIMA is expanding the creativity and possibilities of fashion through the development of a system in which generative AI automatically creates thousands of patterns, and a system that allows users to dress up designs, fabrics, colors, and patterns on 3D three-dimensional models. In devising the design, we fused the AI data accumulated by TOYOSHIMA with products that DISCOVERED had released in the past, and created a new fashion item produced by DISCOVERED designer Tatsuya Kimura.
In the first product that will be the first collaboration, based on the concept of "every line has a story, and it runs on you now ~wearing the cityscape~", we have created hoodies designed by AI based on the visuals of lines in the JR West Japan area and sweatshirts inspired by the tracks. Prior to the sale in Japan, we had a test exhibit in Paris to coincide with the DISCOVERED exhibition at Paris Fashion Week held in Paris in June 2025. During the period, many people stopped by the booth and listened intently to the explanations about the products. The design is accepted as part of the fashion element not only by those who like railways, but also by those who are not interested in railways. We propose a new item called "Wearing a Railway".
At Paris Fashion Week
■DISCOVERED Designer Tatsuya Kimura Comment
From those interested in railways to those who are interested in fashion I found this initiative to use railway materials to design with AI. I think it has become a fun and fun to look at clothes for people of both layers. I hope that this clothes will continue to be a bridge for more people to "wear railways".
■Comment from Mr. Hiroki Akitomo, Director of the Next Generation Business Development Office, JR West Japan Communications
It has been 150 years since the opening of railways in Japan. Various trains run all over the country, and they continue to evolve while carving their history. Many trains are unique, but this time we focused not only on trains but also on route maps and tracks, and created a new design of apparel products through co-creation with Toyoshima & Co., Ltd. and DISCOVERED. I would be happy if this would take this as an opportunity not only for those who have been interested in railways until now, but also for those who have not been interested.
■ Toyoshima & Co., Ltd. Tokyo 21st Division 5 Chief Kaohiro Matsumoto Comment
The worlds of up-and-coming designers and railways, which have never intersected before, are fused together, and we propose a "story of wearing" through fashion. It is a collection that combines the strengths of each company and breathes new life into railway IP. As a bridge between people and companies, we will take on the challenge of creating unprecedented value and opening up the possibilities of future fashion.
■Product details *Some
During the period of 9/3 (Wed.) 12:00 ~ 9/17 (Wed.) 12:00, it will be available for pre-order at ZOZOVILLA for a limited time.
URL：https://zozo.jp/search/?p_gtagid=2018237
*JR West Japan has been licensed for commercialization
Product name: TRAIN LINE JERSEY JACKET
Color: KUROSHIO/322
Size: FREE
Material: 92% Polyester, 8% Polyurethane
Price: 50,000 yen (tax included)
Product Name: Rebuild T-SHIRT
Color: BLACK/BROWN
Size: FREE
Material: 100% cotton
Price: 32,000 yen (tax included)
The temporary limited express "Oyama" is a special trip to Mt. Oyama, a famous peak in the Chugoku region. It features an exterior design that uses madder as an accent on the side band and front of the car body on a shiny silver body made of stainless steel. The beautiful madder lines reminiscent of the sunset sky in San'in are a color scheme that gives a sense of nostalgia, which stands out against the silver body that has become more flavorful over time. The nostalgic and warm design makes it a pleasant addition to your casual style.
Product Name: Abstract T-SHIRT
Color: WHITE
Size: FREE
Material: 100% cotton
Price: 25,000 yen (tax included)
Product Name: Railroad Tracks Muffler SWEAT
Color: BLACK
Size: FREE
Material: 100% cotton
Muffler part: 65% cotton, 35% nylon
Price: 50,000 yen (tax included)
We propose a 'story of wearing' as a graphic that symbolizes the concept of this collaboration that connects various things, things, and people, not only as a graphic and rail as a movement. There are various towns and lives along the railway. While wearing such a landscape, I hope that the rails that support the infrastructure of mobility that is common to the world beyond Japan will take root in people's lives, be incorporated into clothes, and become a piece of clothing that will be loved for a long time.
■DISCOVERED https://discovered.jp/
In 2001, he began producing custom-made clothes for artists such as musicians, DJs, and actors, and started DISCOVERED.
Based on real close, we develop a collection full of reality and originality from a wide range of unique perspectives, from mode to street. Based on the concept of [Opposition mix up], we aim to fuse conflicting tastes and designs, and create a genreless design.
■JR West Japan Communications
It is a general advertising company of the JR West Japan Group. It has three functions: an advertising company that works to solve clients' problems, a "house agency" that is responsible for publicity and public relations for the JR West Group, and a "transportation media company" that develops and operates transportation media for the JR Japan Japan Group, and provides solutions based on data and know-how.
