In addition, products planned together with "HAPPY MAMA FESTA" will be released from popular kids brands in each apparel.
<Sister Jenny>
This product is a children's item jointly developed with "Mama Brain" (about 200 people registered)*1, which is the opinion number of "HAPPY MAMA FESTA". It will be unveiled at the kids fashion show held in the event.
Incorporating the opinions of moms, items that meet moms' requests will appear, such as "I want something more colorful even with organic cotton", "I would be happy to have affordable clothes that can be worn in 2WAY", "I want a pocket for a handkerchief", "If only there was something on the collar that does not tingle".
This item will be marked with a hanging tag on the right, and 10 yen per product will be donated to the fund of the Japan Foundation to increase the smile of mothers (Mama Pro)*2 to help with activities.
The staff T-shirts for the event were also designed by Augavitz. A "present box" with the image of the 5th anniversary of the event is printed. On the back are the logos of each brand that agreed to the "Collaboration Kids Clothes" project promoted by the "Happy Mama × Orgavitz Project".
< Staff T-shirt>
< Staff T-shirt back >
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the idea of "reversal" to deliver 100% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 630,000 items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
*1 Mamabrain is an organization with about 200 mothers, and they are involved in various product planning as opinions keepers and participants in "HAPPY MAMA FESTA".
*2 MamaPro is a project promoted by the Japan Foundation to increase the smiles of mothers. We are engaged in activities to pass on to the next generation a society where it is easy to give birth, raise children, and play an active role.
◆Product Overview
Moujonjon
Product name: Mini back hem ribbed pants
Color: Navy/Khaki
Size :80/90/100/110/120/130
Price (excluding tax): ¥1,850
Release Date: Friday, February 24
<Mood >
Catherine Cottage
Product name: hem tulle, inner camisole
Color: White/Navy/Black
Size :S/M/L
Price (excluding tax): ¥2,480
Release date: Early March
< Catherine Cottage>
SISTER JENNI
Product Name: Bear Tenzhu Setup
Color: Off / Blue / Orange
Size :100/110/120/130/140/150/160
Price (excluding tax):¥3,400
Release date: Mid-February
SISTER JENNI
Product name: Bear Tenzhu Design T-shirt
Color: Off / Blue / Black
Size :100/110/120/130/140/150/160
Price (excluding tax): ¥3,900
Release date: Mid-February
<Sister Jenny>
Petit Main
Product name: 2way hem removal T-shirt
Color: Off / Heather Gray
Size :80/90/100/110/120/130
Price (excluding tax): ¥2,200
Release date: Early April
petit main
Product name: 2way sleeve removal T-shirt
Color: Off / Pink
Size :80/90/100/110/120/130
Price (excluding tax): ¥2,200
Release date: Early April
Blanches
Product name: Pocket T-shirt
Color: Saxophone / Lemon / Salmon Pink / Lime
Size :90/100/110/120/130
Price (excluding tax): ¥1,900
Release date: Mid-February
HAPPY MAMA FESTA connects mothers, companies, and society, and creates a place where families and Japan can be more energetic! This is one of the largest events for mothers in the Japan to support mothers who are working housework, childcare, childcare, and work. We aim to create a space where the "growth" and "brilliance" of mothers, who are the center of the family, are born, and by connecting them to the "happiness" of mothers and their families, we aim to make the community and the Japan more energetic. This year marks the fifth time the event has been held, and in September 2016, "HAPPY MAMA FESTA SAPPORO" was held. In June 2017, "HAPPY MAMA FESTA KAWASAKI" will be held.
http://happy-mama-fes.com/
The Augavitz Project won the Good Design Award.
【Orgavitz Official Website】http://orgabits.com
【Orgavitz Facebook Page】https://www.facebook.com/orgabits
