This time, the product is a T-shirt and button-down shirt with two simple designs, a deep U-neck and a V-neck, made of 10% organic cotton. It is an attractive product that brilliantly collaborates with the worldview of the brand "KOE", which is working on the fair supply chain, and the concept of the "Ogavitz Project", which is to contribute to the global environment "a little" by everyone through organic cotton. For spring 2015, stylish items will appear.
■Product Overview
Product name: Women's Orgabits U-neck pocket short-sleeved T-shirt
Color: black/yellow/pink/heather gray/white/green
Size: S/M/L
Price (excluding tax): 2,590 yen
Release date: Saturday, February 14th
Product Name: Women's Augavitz Short Sleeve T-Shirt with Deep V-Neck Pocket
Color: Black / Yellow / Pink / Heather Gray / White / Green
Size :S/M/L
Price (excluding tax): 2,590 yen
Release Date: Saturday, February 14
Product Name: Men's Ox Long Sleeve Button Down Shirt
Color: White/Sachsagephone/Pink/Navy
Size :S/M/L/LL
Price (excluding tax): 6,590 yen
Release Date: Saturday, February 14
About KOE
The new global strategic brand "KOE" was launched in the fall of 2014. "KOE" is a brand that is pioneering in the fashion industry as a brand that is supported by the world with an eye on expanding into Europe and the United States. We provide "clothes that make both wearers and makers happy."
Based on the concept of "Mode for everyone", we will provide clothes that are "comfortable to wear even though it is a mode", "easy to wear even though it is a mode", "easy to move in even though it is a mode", "reasonable even though it is a mode", and "full family line even though it is a mode".
■What is the "Ogavitz Project" developed by Toyoshima & Co., Ltd.?
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the "reverse idea" of delivering 10% products to 100 times more people without sticking to 100% organic cotton, about 90 brands are currently participating and producing about 1 million items a year. These activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity where people can participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
【Orgavitz Official Website】
http://orgabits.com
【Orgavitz Facebook Page】
https://www.facebook.com/orgabits
