News

"Mulhouse Dyeing and Weaving Museum" New product with brand pattern New release from "PAR ICI"

Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, The City of Nagoya Naka-ku Nishiki 2-15-15) has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France, and is the only Japan company to produce and develop apparel, stoles, umbrellas, handkerchiefs, bags, and bags on an OEM basis.
From the apparel brand "PAR ICI" developed by Ambidex Co., Ltd. (President & CEO: Hideto Yoshida, 23-8 Motoyoyogi-cho, Shibuya-ku), new items with the "Mulhouse Museum of Dyeing and Textile Museum" brand will be released at "PAR ICI" stores nationwide from Saturday, January 28, 2017.
"PAR ICI" regularly releases items using original patterns. It is important to incorporate unique patterns into items and enhance the brand. This product uses a vintage-style floral pattern from Mulhouse to create an item full of originality.

■Product Overview

<"Mulhouse Dyeing and Weaving Museum" Flower wall paper Boat Neck Dolman PO>
Color: Beige/Gray
Size: free size
Price (excluding tax): 8,900 yen
Release date: Saturday, January 28

<"Mulhouse Textile Museum" Flower wall paper V-neck PO>
Color: Beige/Gray
Size: free size
Price (excluding tax): 9,800 yen
Release date: Saturday, January 28

■ PAR ICI
Brand name: In French, it means the beginning of "from here".
Clothes are an extension of life.
Remain in the wardrobe centering on men's-like clothes
We strive for comfort.

■ About the Mulhouse Textile Museum
A city close to the Swiss border, Mulhouse is the center of French print culture. The Mulhouse Museum of Dyeing and Textiles, which is located there, has an archive of about 6 million printed fabrics from France and abroad, and is known as a museum that is used as a design source by European luxury brands.

One of the greatest features of the archives of the Mulhouse Museum of Dyeing and Weaving is that the patterns can be freely arranged. What is also wonderful is that the arranged prints will be re-acquired by the museum and later become part of the new archives. Revive historically valuable designs in modern times and return them to museums. This is the identity of the museum.

Since 2013, Toyoshima & Co., Ltd., Ltd. has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding manufacturer and master licensee of the Mulhouse Textile Museum in France. , bags, bags, etc. on an OEM basis and have started production.