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  • FOOD TEXTILE used the material to embody the circular economy for the furoshiki of the first original goods of "The Bath & Bed Team", a project to renovate a "storehouse" into a lodging facility

2024.06.12

FOOD TEXTILE used the material to embody the circular economy for the furoshiki of the first original goods of "The Bath & Bed Team", a project to renovate a "storehouse" into a lodging facility

Press ReleaseProductCollaborationSustainability
Toyoshima & Co., Ltd. (Headquarters: Naka-ku, Nagoya, President: Hanshichi Toyoshima), which promotes proposals for comfortable lifestyles, is developing a project brand "FOOD TEXTILE (Food Textile)" that reuses discarded ingredients as dyes, and is renovating an unused "storehouse" into an accommodation facility. Dentsu Inc. and Enjoy Works Co., Ltd. (Headquarters: Kamakura City, Kanagawa Prefecture, Representative Director: Kazunori Fukuda) have adopted the first original goods for the first original goods of "The Bath & Bed Team (hereinafter referred to as BBT)".

"FOOD TEXTILE" IS TOYOSHIMAIt is a sustainable project brand consisting of three companies: a food-related company that provides raw materials for color, and a collaboration company that develops products with its fabrics. We purchase non-standard ingredients, scraps of cut vegetables, and coffee respite, which have been discarded in the past, from food-related companies and farms, extract the ingredients contained in the ingredients, and use them as dyes to dye fabrics and threads to create new items.

FOOD TEXTILE Site:https://foodtextile.jp/

 

This time, "BBT" sympathized with the efforts and thoughts of the FOOD TEXTILE project, which embodies the circular economy, and decided to adopt it for furoshiki, which will be the first original goods. BBT has a designated brewery color for each location, and this time, from the color design of Hayama and Obuse, which opened in the early days, Hayama uses a light blue color extracted from blue mallow, and Obuse uses a cream color extracted from lettuce. Blue mallow and lettuce, which are the source of the color, are reused from those that are scheduled to be discarded. The project aims to open 100 "Kura where you can stay" nationwide, and as the number of bases increases nationwide, we plan to use FOOD TEXTILE for furoshiki unique to each "Kura".

 

"FOOD TEXTILE" will continue to propose the value of reincarnating things that are simply discarded and allowing people to enjoy the scenes of clothing, food, and housing in a fashionable way.


 

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