Scenes from the 1st Session in February 2024
"BUZZU" is a site where anyone can easily create original T-shirts and merchandise from a single item. Currently, you can choose from over 200 items, design your own way, and create a one-of-a-kind original merchandise in the world. Not only can you give gifts to loved ones, but you can also create corporate novelties or team wear—making your "want" come true for various occasions.
At KEYUCA Grand Front Osaka, as part of the "Mama & Papa Childcare Support Project," we are working to build connections with local customers and create opportunities for parent-child experiences to enjoy together. As we explore ways to encourage local customers to visit our store casually, BUZZU's system was recognized for solving this issue. Since its launch in February 2024, this has been held four times as an experiential event where parents and children can participate together, and this is the fifth time it has been held.
At the event on the day, children created their own designs by importing coloring books they had painted on the spot onto their iPads using original illustrations of motifs used in KEICA's baby and kids products, freely arranging them on their iPads. The designed one-of-a-kind original items (tote bags, sacoche, handkerchiefs) were delivered to customers later, allowing people of all ages to enjoy them.
BUZZU will continue to propose new forms of communication that connect companies and customers, not only as an online service but also as experiential events held in physical stores like this time.
■ Three Attractions of Introducing 'BUZZU' into Workshops
1: Creating experiential value and connection
Through a special manufacturing experience where you can create one-of-a-kind original goods and use them daily, we realize not just shopping but also providing "experiential opportunities" and "creating experiential value." It also provides a casual opportunity for customers to visit our store and creates new connections with the local community.
2: Expressing the brand's worldview
By using unique illustrations from companies and brands, customers can experience creating original goods that perfectly capture the brand's worldview.
3: Zero inventory risk
BUZZUでは1点からオリジナルグッズが作成できるため、大量生産する必要がなく、在庫リスクを抱えずに新しいイベントを開催できます。
■ BUZZU
This is a site where anyone can easily create original T-shirts or merchandise from a single item. Currently, you can choose from over 200 items, design your own way, and create a one-of-a-kind original goods in the world. Not only can you give gifts to loved ones, but you can also create corporate novelties, team wear, and more—making your 'want' come true for various occasions.
We also have T-shirts from the organic cotton promotion project "ORGABITS" that can be donated using 100% organic cotton.
Official website URL: https://made.buzz-uuu.jp/
Instagram URL：https://www.instagram.com/buzzujp/
■ KEYUCA
KEYUCA is a lifestyle solution brand that proposes "lifestyle investment goods" that listen to inconveniences and concerns experienced in daily life, making life more comfortable by continuing to use them.
We develop original products related to clothing, food, and housing, such as kitchen goods, apparel, curtains, and furniture, and sell them at our directly managed stores nationwide.
Operating Company: Kajun Co., Ltd. (Head Office: Chuo-ku, Tokyo)
Instagram：@keyuca_design https://www.instagram.com/keyuca_design/
