On the day of the event, we invited Mr. Takahiro Okano of the Ministry of the Environment to talk about the direction of sustainable fashion and expectations for JSFA, as well as the theme of "circular fashion TOYOSHIMA Announced a new project "WAMEGURI". In the second half, actor Taro Suruga joined the guest and talked about the future connection between fashion and the environment, centering on UpDRIFT™, a recycled polyester that reuses drifting PET bottles developed by our company.
*JSFA stands for Japan Sustainable Fashion Alliance.
Established in August 2021 with the aim of understanding the impact of the fashion industry on the natural environment and society, jointly deriving solutions to common issues in the fashion and textile industries, and promoting the transition to a sustainable fashion industry.
■ Part 1: "The direction of sustainable fashion and the need for corporate collaboration,
And expectations for the new alliance “JSFA” aiming for a sustainable fashion industry.”
In Part 1, Mr. Takahiro Okano, leader of the Ministry of the Environment's "Fashion and Environment" task force, spoke about the direction of sustainable fashion, the need for corporate collaboration, and the new alliance "JSFA" aiming for a sustainable fashion industry. You talked about expectations.
Okano says, "The fashion industry has a long supply chain, and each process has a large environmental impact. In particular, the 'mass production, mass consumption, and mass disposal' of clothing in Japan poses not only environmental problems but also social problems. , and economically," he explained the current state of the fashion industry in an easy-to-understand manner, showing specific figures from the results of a survey conducted by the Ministry of the Environment in 2020.
In addition to introducing the five actions for sustainable fashion, JSFA states that "the goal is 'appropriate production, purchase in the right amount, and recycling' and 'reasonable price,' and in order to promote sustainable fashion, collaboration between companies, communication between consumers and companies, and coordination with policies are the key." We have high expectations for JSFA as a platform."
"I would like companies, individuals, and the government to work together to realize sustainable fashion," he concluded emphatically.
【Ministry of the Environment Sustainable Fashion URL】https://www.env.go.jp/policy/sustainable_fashion/
■WAMEGURI, a new project to approach fashion loss with the theme of "circular fashion"
In the talk session that followed, Toyoshima & Co., Ltd. Kazuhisa Mizoguchi and Kosuke Madokoro talked about TOYOSHIMA's new project "WAMEGURI". We made a presentation about.
"WAMEGURI" is one of the JSFA's goals, and as the first step in the action of aiming for "zero fashion loss", we, as a member company of JSFA, together with everyone in the fashion industry, This is a project launched to create a new common sense and culture of "things that circulate."
"WAMEGURI" is an environment-friendly recycling system that collects, cuts, and spins all in Japan, and recycles four materials: "plastic bottles," "cotton," "wool," and "feathers," and reborn them into new products. increase. In addition to these four materials, we aim to work on creating a system that circulates unnecessary items from daily life with everyone.
[“WAMEGURI” URL]https://my-will.jp/service/wameguri
■Part 2: Have fun polishing the earth together! "UpDRIFT, a recycled polyester that reuses PET bottles,™
How fashion and the environment connect in the future
Part 2 is about UpDRIFT,™ a fiber recycled from drifting PET bottle waste collected at beach cleanups Toyoshima & Co., Ltd. Marketing & Sales Planning Dept.4 SDGs Promotion Support Yotaro Nakamura will introduce you, and actor Taro Suruga will also be a guest on "how to connect fashion and the environment in the future" We had a talk session.
Mr. Suruga places importance on “wearing good things for a long time” and is particular about “domestic production” even in his own apparel brand. Through his hobby of surfing, he thought, "There are many people around me who want to protect the ocean, but I don't know what to do specifically." I revealed the episode that I met Nakamura Nakamura.
Interested in UpDRIFT™, a fiber made from recycled PET bottles washed ashore, he thought, “It would be interesting if we could create highly fashionable design items that incorporate recycled products into fashion.” Items using will be announced in March.
Mr. Suruga said, "I usually pick up plastic bottle waste at the beach, but if it becomes easier to understand what is going on, such as making it into fibers, I think it will make more sense to pick it up and change the way we think about it. If the frontage spreads more, it will make sense to do it, and it will change naturally."
Everyone who participated in the talk show deeply agreed with that.
Mr. Okano of the Ministry of the Environment said, "Throwing it away makes it garbage, but handing it over makes it a resource. At the first stage, we sort things out and hand them over to the next person. It's going to change.It would be great if we could draw a picture of such a society," summed up the significance of this seminar as a whole.
[“UpDRIFT™” URL]https://updrift.jp/
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
