"WHOLEPERSON" is a daily wear brand that can be worn regardless of gender, age, or purpose under the brand concept of "-LESS", such as genderless and timeless. The first product to be sold this time will focus on cut and sew items such as T-shirts, and we plan to sell outerwear, shirts, and bags in the future.
■ Background of the birth of “WHOLEPERSON”
The outbreak of the new virus has completely changed our lifestyle, and not only has there been a significant increase in online purchase opportunities, but with the spread of telework, the boundaries between home time and work time are disappearing. Under these circumstances, "WHOLEPERSON" was born from the desire to create clothes that transcend the concept of "who should wear what and when" with the concept of "-LESS", which has no restrictions on gender, age or purpose. Did.
Instagram account: ＠wholeperson_official
■ Brand concept and features
<Brand concept>
"Whole Person" means "everyone". It is a universal daily wear that adapts to the changing boundaries of “everyone” in today’s world where boundaries between gender, nationality, age, daily life, and everything else have become ambiguous and fluid.
<Brand features>
・Genderless
It can be worn regardless of gender by liberating gender concepts such as “masculine” and “feminine”.
・Timeless
It is an authentic design that is loved by all generations in all ages.
・Ageless
A basic yet sophisticated design that suits everyone regardless of age.
・Wellness
Comfy and relaxing to wear, it is perfect not only for everyday wear, but also for loungewear and a little exercise.
・Utility
It is a functional design that has been dropped so that you can spend your daily life more comfortably. The simple design does not limit the wearing scene.
■ Product overview
Sales start date: June 15 (Tue)
Purchase page URL: https://www.amazon.co.jp/WHOLEPERSON
* Amazon.co.jp limited sale
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| ·Product name climbing shorts ·size S/M/L/XL ·Color BEIGE/KHAKI/GRAY/NAVY/BLACK The waist has an elastic belt and a belt that can be easily adjusted for a good fit. Knee-length shorts with an exquisite length. Unisex design. Material: 77% cotton, 23% polyester |
| ·Product name WIDE FIT SWEAT CREW NECK HALF SLEEVE SHIRT ·size S/M/L/XL ·Color OFF WHITE/BEIGE/GRAY/NAVY/BLACK Wide relaxed silhouette with dropped shoulders. Unisex design. Material: 77% cotton, 23% polyester |
| ·Product name Heavyweight crew neck half sleeve T-shirt (2 pieces) ·size S/M/L/XL ·Color WHITE×WHITE/WHITE×BLACK A crew neck design with a tight collar for a sharp, compact, and moderately boxy silhouette. Unisex design. Material: 100% cotton |
| ·Product name Crewneck half-sleeve T-shirt with wide-fitting pockets ·size S/M/L/XL ·Color WHITE/LIGHT BLUE/BEIGE/GRAY/NAVY/BLACK Wide relaxed silhouette with dropped shoulders. It has a smooth feel even in the sweaty season, and the texture of the material can be used casually or cleanly. Unisex design. material: Body part 50% cotton, 50% polyester Rib part 67% cotton, 33% polyester |
*Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates.
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
