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  • ~The Wasteful Challenge of the Tree of FOOD TEXTILE× Life~A New Approach to Food Loss! Aprons using non-standard herbal tea are adopted nationwide as staff uniformsEco-bags made of the same fabric are also on sale in limited quantities.

2020.01.31

~ FOOD TEXTILE x The wasteful challenge of the tree of life ~ A new move for food loss! Aprons made with non-standard herbal tea are used nationwide as staff uniforms Eco bags made of the same fabric are also available for general sale in limited quantities.

Press ReleaseReleaseCollaborativeSustainability
Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku A project to utilize vegetables and ingredients scheduled for disposal as dyes "FOOD TEXTILE (hereinafter referred to as "Food Textile") is a new initiative with Seikatsuki Co., Ltd. (Representative Director: Tadashi Shigenaga, Shibuya-ku, Tokyo) to create uniforms for the staff of directly managed stores of Seikatsuki and have them adopted at approximately 120 stores nationwide. In addition, we will also release eco-bags using the same fabric to the general public.

Until now, Tree of Life has supported food textile projects and provided herbs such as echinacea and mallow blue that did not meet the product standards. In food textiles, they have been used as dyes and reborn as eco bags and sneakers.
And this time, we produced a uniform apron using a non-standard product of Mallow Blue, a kind of herbal tea. It will be introduced at about 120 directly managed stores nationwide.

At Tree of Life, we use our own factory to select carefully selected herb materials from among those grown in partner farms (partner farms) in 32 countries around the world. Materials that do not meet the product standards due to reasons such as color or shape being distorted are classified as non-standard products, and are sorted by hand in the end.
The mallow blue residue (non-standard product), which was previously unavoidably disposed of, can be used up to the end without waste, not only reducing food loss but also having a positive impact on staff awareness.

A limited number of eco bags made of the same fabric will also be sold from the end of January. Sales will end as soon as they are gone.

■ Details

[uniform apron]
not for sale
Tree of life directly managed stores (120 stores nationwide)


【Eco bag】

Using the residue of mallow blue, the same fabric as the uniform
Price: 1,200 (+tax)

Release: From late January
Limited quantity, sales will end as soon as they run out
Available stores: Tree of life directly managed store

※The image is an image


■ "FOOD TEXTILE "

Food Textile is a project to reuse food waste from the fashion industry. We buy non-standard ingredients such as irregular shapes and scraps of cut vegetables from food-related companies and farms, extract the ingredients contained in the plants, and dye them with dyes. In addition to developing original products, we have worked with various domestic fashion brands to promote production, sales, and commercialization, and have tackled the food loss problem from the apparel industry. Currently, we are building a sustainable system that connects industries by collaborating with more than 15 domestic food-related companies, agriculture, and farms.

■ Tree of life

Tree of life directly imports carefully selected herbs, essential oils, vegetable oils, etc. from affiliated farms (partner farms) in 32 countries and community trading partners in 51 countries around the world. We manufacture and process herbs, aromatherapy, superfoods, and cosmetics related products. , wholesale and sales. In addition to about 120 directly managed stores nationwide, we have developed a medical herb garden, an Ayurveda salon, a culture school, etc., and offer a wide range of lifestyle proposals.

 

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