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2016.05.06

New release of Crocodile x Sakura Crepas collaboration item

Press ReleaseProducts
Toyoshima & Co., Ltd. has a license agreement for apparel products with Sakura Crepus Co., Ltd. (President: TOYOSHIMA Hanshichi, Nagoya City Naka-ku Nishiki 2-15-15) has collaborated with the women's brands "Crocodile Ladies" and "Switchmotion" developed by apparel manufacturer Yamato International Co., Ltd. (President & CEO: Tomoki Banwaka, 5-1-1 Heiwajima, Ota-ku, Tokyo), as well as the men's brand "Crocodile".

The women's brands "Crocodile Ladies" and "Switchmotion" have been selling "Sakura Coupie Collaboration Products" since mid-April 2016 as a Mother's Day fair. In addition, the men's brand "Crocodile" will also release "Sakura Coupie Collaboration Products" from Monday, May 23 as a Father's Day Fair. All products will be sold at a total of 840 stores nationwide. (Crocodile directly managed stores: 4, Crocodile Men's: 434 stores, Crocodile Ladies: 317 stores, Switchmotion: 85 stores, as of the end of February 2016)
It will also be sold at the Crocodile online shop.
http://www.crocodile.co.jp


This time, we will carry out a campaign to present a set of Sakura Coupie pencils as a novelty to customers who purchase the product. In addition, we have prepared gift boxes dedicated to Mother's Day and Father's Day, making it the perfect collaboration item to express gratitude on a daily basis.
Sakura Crepus Co., Ltd. is a brand that has accumulated 90 years since the trademark registration of Crepus in 1925, and the collaboration with the historic crocodile brand is truly a fusion of "masterpieces × masterpieces", and it is a product that evokes "nostalgia" and "nostalgia" for users who know its history.
10 yen for each of these products will be donated to the Educational Art Promotion Foundation*1 and will be used for activities.

*1 The Association for the Promotion of Educational Arts was established in 1937 (Showa 12) under the leadership of Rinzo Satake, the founder of Sakura Crepus Co., Ltd. For about 80 years since then, we have been aiming to advance and promote art education in Japan. During that time, it was approved as a foundation in 1952 (Showa 27) and as a public interest incorporated foundation in 2013 (Heisei 25).
Coupie pencil is a drawing material sold by Sakura Crepus Co., Ltd. Coupie Pencil is a registered trademark of Sakura Crepas Co., Ltd.







<Crocodile Ladies>










<Switch motion>









<crocodile>










<Gift box>








<original novelty>

◆ Product overview
<crocodile ladies'> ladies'
Product Name: Coupy Border Henry T-shirt
Color: white, beige
Size: M-LL
Price (excluding tax): 5,000 yen
Release date: April 11 (Monday)

Product name: Coupy hem line T-shirt
Color: White, navy blue
Size: M-LL
Price (excluding tax): 5,000 yen
Release date: April 11 (Monday)

<Switch Motion> Ladies'
Product name: Coupy pocket T-shirt
Color: ivory, light gray
Size: M-LL
Price (excluding tax): 4,800 yen
Release date: April 11 (Monday)

Product name: Coupy line border T-shirt
Color: ivory, navy blue
Size: M-LL
Price (excluding tax): 4,500 yen
Release date: April 11 (Monday)

<Crocodile> Men's
Product name: Coupy panel print polo shirt
Color: White, Gray
Size: M-LL
Price (excluding tax): 5,000 yen
Release date: May 23 (Mon)

Product name: Coupy border print polo shirt
Color: navy blue, red
Size: M-LL
Price (excluding tax): 5,000 yen
Release date: May 23 (Mon)


◆ Crocodile Ladies (ladies')
A casual brand that enhances your daily outfit while maintaining comfort with high-quality materials and basic yet trendy designs.


◆ Switch Motion (ladies')
A high-quality brand based on outdoor activities that can be selected according to occasion such as "travel", "light sports", and "city" use.


◆ Crocodile (men's)
A simple and clean city casual brand that has been popular for a long time with its crocodile one point.


◆Sakura Crayon Co., Ltd. was founded in 1925 under the name of “Nippon Crayon Shokai” and started manufacturing and selling “Sakura Crayon”. In order to contribute to education and culture by providing products of the highest quality, and to grow together with the country's prosperity, we named our products with the name and design of the national flower, "Sakura". After inventing the world's first crepas in 1925, the current company name was changed to "Sakura Crepas" in 1970, and we are developing a variety of dream products and businesses that open up the future.

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