"Orgavitz" is an organic cotton promotion project that began in 2006 with the desire to contribute to the global environment and producers "a little" by everyone. In order to make it easier for organic cotton to be used and popularized, about 100% brands are currently participating and producing a cumulative total of more than 6.84 million items based on the "reverse idea" of delivering 100% of products to 100 times the number of people without sticking to 100% of the amount used per garment. These activities have expanded to support farmers and NPOs in the country of origin, and the circle of social contribution activities that can be participated in on a daily basis through a single piece of clothing is also expanding. (*Source: Textile Exchange)
Cotton cultivation, which is the raw material for clothing, uses about 15% of the insecticides and 7% of pesticides used around the world*, and is associated with many environmental and social problems such as the massive use of pesticides, soil contamination, and health hazards of farmers. On the other hand, organic cotton is organically grown cotton on farmland that has not used pesticides or chemical fertilizers at all for more than three years. The widespread use of organic cotton is expected to reduce traditional cotton cultivation methods and improve problems in global production areas.
In addition, we use 10% organic cotton "Orgabits" that is friendly to the environment and producers.
In addition, limited to those who have purchased the target T-shirt, we will invite 10 families by lottery to the event “Zoorasia Backside Visit Special Tour” where the staff of Zoorasia will guide you to the backside of the park. The tour includes a special lecture by Koichi Murata, the director of the zoo, a feeding experience for Malayan tapirs, and a workshop where you can touch traditional Japanese cotton, so that not only children but also families can learn the importance of biodiversity and the environment. It is an event that can be done.
Orgabits and Samantha Mos2 Lagom will continue to promote efforts to contribute to social and environmental issues through clothing education activities.
Okapi & Sage Tree Kangaroo
Humboldt Penguin
Product Summary
- Campaign overview: By selling design T-shirts printed with Zoorasia animals, part of the sales will be used for educational and publicity activities at the zoo.
- Animals designed: Okapi, Polar Bear, Lion, Indian Elephant, Golden Takin, Abyssinian Colobus, Redwood Kangaroo, Humboldt Penguin
- Release date March 21, 2019 (Thursday) 9:00- *Online shop 17:00-
- Sales method 73 can affiliated stores nationwide such as "Samansa Mos2 Lagom" (as of March 21), online shop https://www.canshop.jp/, Aqua Terrace gift shop in Zoorasia
Okapi, the first animal published by Zoorasia in Japan
Zoorasia behind the scenes tour
For those who have purchased the Zoorasia x Samantha Mos2 Lagom collaboration T-shirt, we will invite 10 families by lottery to the event "Zoorasia Backside Visit Special Tour" where the zoo staff will guide you around the park.
■Date Saturday, June 29, 2019 9:30-16:30
■ Event content:
Guide in the park (8 kinds of animals designed on T-shirts), animal lecture by director Koichi Murata, Indian elephant house tour and feeding experience, Malayan tapir feeding experience and feed storehouse tour, organic cotton experience workshop
■Application conditions Those who have purchased a collaboration T-shirt
*Only one entry per person is allowed.
Application period March 21, 2019 (Thursday) 9:00 to May 12, 2019 (Sunday) 23:59
How to apply From the campaign application form on the special page of the brand website
Samantha Mos2 Lagom Brand Site https://www.can-jp.com/lagom/
■Announcement of Winning Winners will be notified by email.
■ Yokohama Zoo Zoorasia
The main theme of Yokohama Zoo Zoorasia is “coexistence of life and harmony with nature”. The nickname "ZOORASIA" is a compound word of "ZOO" and "EURASIA", which is an image of vast nature.
You can enjoy learning about plants and the natural environment as a zoo where you can travel around the world by exhibiting habitat environments and zoning by climate zones and regions around the world.
■Samansa Mos2 Lagom
"Clothes that make children's cute smiles shine"
Samantha Mos2 Lagom is comfortable kids wear that casually incorporates a sense of fun and trend into French basics. Based on a simple and natural design that brings out the cuteness of a child, the essence of the season is moderately mixed.
"Favorites" that blend into your daily life and make you feel happy.
We value comfort and propose clothing that suits children's smiles.
＜Samansa Mos2 Lagom Official Online Shop https://www.can-jp.com/lagom/＞
Organic cotton diffusion project in which the largest number of apparel brands in Japan participates
About 15% of the world's pesticides and about 7% of the pesticides used* are used* in the cultivation of cotton, which is used as a raw material for clothing. Environmental and social issues are intertwined. On the other hand, organic cotton is cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for more than three years. The widespread use of organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the problems in the world's growing regions.
"Orgabits" is an organic cotton spread project that started in 2006 with the idea that everyone should contribute to the global environment and producers little by little. In order to facilitate the use and spread of organic cotton, about 100 brands are currently participating, with a cumulative total of 684, based on the "reversal idea" of delivering 100% of the product to 100 times the number of people, regardless of the amount of 100% used in one garment. We produce over 10,000 items. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle of social contribution activities that can be participated in on a daily basis through one piece of clothing is also expanding. (*Source: Textile Exchange)
http://orgabits.com/ [Orgabits official website]
