"Orgavitz" is an organic cotton promotion project that began in 2006 with the desire to contribute to the global environment and producers "a little" by everyone. In order to make it easier for organic cotton to be used and popularized, about 100% brands are currently participating and producing a cumulative total of more than 6.84 million items based on the "reverse idea" of delivering 100% of products to 100 times the number of people without sticking to 100% of the amount used per garment. These activities have expanded to support farmers and NPOs in the country of origin, and the circle of social contribution activities that can be participated in on a daily basis through a single piece of clothing is also expanding. (*Source: Textile Exchange)
Cotton cultivation, which is the raw material for clothing, uses about 15% of the insecticides and 7% of pesticides used around the world*, and is associated with many environmental and social problems such as the massive use of pesticides, soil contamination, and health hazards of farmers. On the other hand, organic cotton is organically grown cotton on farmland that has not used pesticides or chemical fertilizers at all for more than three years. The widespread use of organic cotton is expected to reduce traditional cotton cultivation methods and improve problems in global production areas.
■What are Augavits?
Organic cotton promotion project involving the largest number of apparel brands in the Japan
sweat long pullover
sweat hoodie
Short-sleeved T-shirt
"Because I am a Girl" Support Products -Supporting Girls in Developing Countries through Fashion-
"Because I am a Girl" is a global campaign developed by the international NGO Plan International. Rather than depriving children of opportunities just because they are girls, we hope that they will be educated properly and become a force for changing the world.
Orgabits will donate 10 yen for each collaboration product with a Japanese women's fashion brand to support this campaign from the Japanese apparel industry, aiming to realize a world where girls in developing countries can demonstrate their "zest for life." We will contribute to
-New products appear in the collection that sends ale to women-
The product to be released this time is the latest item of the “le coq sportif x Maggie collaboration collection” produced by talent model Maggie, and Orgabits is used as part of the material. The collection name "Elle est Super!" is French for "You are the best!"
Started in 2018 as a collection to send cheers to women, it is developed under the collection theme of "I want to be the best me by being positive at any time." This time, a part of the third collection has been collaborated with Orgabits and this campaign for the first time.
■ Product overview
| Product name | Color | size | Price (excluding tax) |
| sweat long pullover | Black/Mountain Green/Rose Quartz/White | S/M/L/O | 5,500 yen |
| sweat hoodie | black/heather gray/mountain green/rose quartz | S/M/L/O | 6,900 yen |
| Short-sleeved T-shirt | mountain green/rose quartz/yellow sapphire/white | S/M/L/O | 3,500 yen |
■ “le coq sportif”
In 1882, it is a sports brand born in France. Fusing tradition and novelty, we create a new sports lifestyle with high fashionability and sophisticated design.
What is Because I am a Girl
A global campaign developed by the international NGO Plan International. By protecting girls from the risks surrounding them and empowering them to fulfill their potential, we aim to create a world free of poverty, discrimination and violence.
Plan International is an international NGO that works in more than 70 countries around the world to promote children's rights and realize a society without poverty and discrimination. Founded in 1937. For many years, we have promoted regional development together with children, young people, and local people. We are particularly focused on supporting girls and women to protect the rights of all children.
