Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku ) will start selling products using patterns from the collection of the French "Mulhouse Museum of Dyeing and Weaving" from the apparel brand "styling / (styling)" from February 5, 2019 at directly managed stores and the official mail order site USAGI ONLINE STORE.
■ Reproduce the palm tree pattern made in the 18th ~ 19th century by printing it on hemp
Four items with a palm tree pattern from the collection of the Mulhouse Museum of Dyeing and Textile will be released this time. The theme for spring/summer 2019 is "A TRIP TO HOTEL SAN CRISTBAL". Brand Director and stylist Kei Shirahata created a palm tree pattern reminiscent of a woman traveling along the coast and her scenery, matching the theme of spring/summer 2019, into a comfortable hemp material.
palm tree linen dress
■ The Mulhouse Textile Museum, which houses about 6 million designs from the 18th century onwards, attracting the attention of creators around the world
TOYOSHIMA is the only store in Japan that sells apparel-related products
The Mulhouse Museum of Dyeing and Weaving houses about 6 million textile materials, not only from Europe but also from around the world, centering on interior decoration and clothing design drawings and textile samples. The richness and quality of its collection has earned it a high reputation as a print art museum unlike any other in the world.
Even now, it still attracts designers and artists, and creators from all over the world, including famous haute couture maisons in Europe, visit this museum to get inspiration for new designs. TOYOSHIMA has contracted with Nishikawa Co., Ltd., a major bedding manufacturer and master licensee of the Mulhouse Dyeing and Weaving Museum in France, and is the only company in Japan to produce and develop apparel-related products using their archives as an OEM.
■styling/
Debuted from the 2016SS collection. We propose a new and well-tuned style for women by adding a little attention to detail to the dignity and simplicity of men's fashion. Select shop "styling/" centered on the original brand "kei shirahata". The shop staff will propose various coordinations from top stylist Kei Shirahata, considering each customer. We aim to create clothes that are 0.8 steps ahead of women who have seen and experienced various fashions of various eras.
PALM TREE LINEN JACKET
PALM TREE LINEN PANTS
palm tree linen vest
Styling/Director Kei Shirahata
Director Kei Shirahata
Started working as a stylist in 1996. He specializes in highly sensitive styling created from his unique worldview. With her unexpected approach and sense of reading the times, she has gained the support of many actresses and moles. She is active in various fields such as women's fashion magazines, advertisements, apparel brand catalogs, and talk events.
■ "Mulhouse Museum of Dyeing and Textile"
Toyoshima & Co., Ltd. Since 2013, Mizuho has signed a sublicense agreement with Nishikawa Co., Ltd., a major bedding clothing company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France, and is the only Japan company to develop and produce apparel, stoles, umbrellas, handkerchiefs, bags, and bags on an OEM basis that utilizes its archives. One of the biggest features of the archives of the Mulhouse Museum of Dyeing and Textile is that the patterns can be freely arranged. What's also great is that the arranged prints are re-acquired in the museum and later become part of the new archives. Historically valuable designs are revived in the present day and returned to the museum. This is the identity of the museum. Mulhouse, a city near the Swiss border, is the center of French print culture. The Mulhouse Museum of Dyeing and Textile has a collection of about 6 million archives of printed fabrics from France and abroad, and is known as a museum that European luxury brands also use as design sources.
