This time, from the apparel brand "OLIVE des OLIVE" developed by Olive de Olive Co., Ltd. (Representative Director: Naoto Taki, 441-2 Sakuranocho, Shinkyogoku-dori Rokkakusagaru Shinkyogoku-dori, Nakagyo-ku, Kyoto City, Kyoto Prefecture), three items of blouses, skirts, and dresses with the brand pattern of the "Mulhouse Museum of Dyeing and Textile Music" will be released sequentially from May 12, 2016 (Thursday). This is the first time that OLIVE des OLIVE will release products under the Mulhouse Museum of Dyeing and Textile Works.
France is home to the Mulhouse Museum of Dyeing and Textile. The brue (arrow carriage chrysanthemum) used to express the blue part of the French flag was arranged into a pattern like "OLIVE des OLIVE" and incorporated into a retro design item.
◆Product Overview
Product name: “Mulhouse Textile Museum”
Blue frilled sleeve smock blouse
Price (excluding tax): 4,900 yen
Product name: “Mulhouse Textile Museum”
Blue fishtail gathered skirt
Price (excluding tax): 5,900 yen
Product name: “Mulhouse Textile Museum”
blue print long dress
Price (excluding tax): 6,900 yen
※Fabric up
Each Color: Off / Pink
Each size: One-size-fits-all
Release date: May 12, 2016
Stores: OLIVE des OLIVE, OLIVE des OLIVE WEB SHOP (* Some stores may not be available.) )
◆OLIVE des OLIVE
“Timeless Olive”
In the spring of 2016, OLIVE des OLIVE was reborn.
We value our own standards that will not get old for many years to come, and propose a unique style that mixes trends moderately.
http://olivedesolive.tv/
◆About the Mulhouse Museum
Mulhouse, a city near the Swiss border, is the center of French print culture. The Mulhouse Museum of Dyeing and Textile has about 6 million archives of printed fabrics from France and abroad, and is known as a museum that European luxury brands also use as design sources.
One of the biggest features of the archives of the Mulhouse Museum of Dyeing and Textile is that the patterns can be freely arranged. What's also great is that the arranged prints are re-acquired in the museum and later become part of the new archives. Historically valuable designs are revived in the present day and returned to the museum. This is the identity of the museum.
Since 2013, Toyoshima & Co., Ltd. has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France. It is the only company in the Japan that utilizes the archives to develop and start OEM production of apparel, stoles, umbrellas, handkerchiefs, bags, and bags.
