Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku From Sunday, July 15, 2018, the organic cotton brand "OGAVITS" will release new products that will support the "Because I am a Girl" campaign to solve problems such as discrimination and prejudice against girls in developing countries.
JEANASIS
■ Supporting the "zest for life" of girls in developing countries from the Japanese apparel industry
"Because I am a Girl" is a global campaign developed by the international NGO Plan International.
Rather than depriving children of opportunities just because they are girls, we hope that they will be educated properly and become a force for changing the world.
Orgabits will donate 10 yen for each collaboration product with a Japanese women's fashion brand to support this campaign from the Japanese apparel industry, aiming to realize a world where girls in developing countries can demonstrate their "zest for life." We will contribute to
repipi armario
New release of summer collaboration products with Adastria using organic cotton
The product to be released this time is a collaboration item between "JEANASIS", an apparel brand developed by Adastria Co., Ltd., which expresses core femininity, and "repipi armario" for teens. 3 types of French sleeves and T-shirts for summer that are simple and easy to wear, with a smooth texture unique to natural materials.
・ Release date: Sunday, July 15, 2018
・ Sales locations: “JEANASIS” and “repipi armario” stores nationwide, official web store [.st] (dot Estee), ZOZOTOWN
What is Because I am a Girl
A global campaign developed by the international NGO Plan International. By protecting girls from the risks surrounding them and empowering them to fulfill their potential, we aim to create a world free of poverty, discrimination and violence.
Plan International is an international NGO that works in more than 70 countries around the world to promote children's rights and realize a society without poverty and discrimination. Founded in 1937. For many years, we have promoted regional development together with children, young people, and local people. We are particularly focused on supporting girls and women to protect the rights of all children.
■ JEANASIS
JEANASIS is a brand that enjoys culture and fashion. We develop sharp and unobtrusive clothing centered on solid black and elegant white. It expresses a core femininity in a mannish and cool style.
http://www.dot-st.com/jeanasis/
■ repipi armario
A teens brand for girls who want to stretch their legs. We mix items that reflect trends and basic items to propose a style that is easy for teens to use.
http://www.dot-st.com/repipiarmario/
■ What is Orgabits?
“Organic cotton popularization project in which the largest number of apparel brands in Japan participate”
About 15% of the world's pesticides and about 7% of the pesticides used* are used* in the cultivation of cotton, which is used as a raw material for clothing. Environmental and social issues are intertwined. On the other hand, organic cotton is cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for more than three years. Widespread use of organic cotton is expected to reduce the use of traditional cotton cultivation methods and improve the problem in the world's growing regions.
“Orgabits” is an organic cotton spread project that started in 2006 with the idea of contributing to the global environment and producers “a little bit” by everyone. In order to make it easier for organic cotton to be used and popularized, it is a "reversal idea" that delivers 10% of the product to 100 times more people, regardless of the amount of use of 100% of one garment. We produce over 10,000 items. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle of social contribution activities that can be participated in on a daily basis through one piece of clothing is also expanding.
(*Source: Textile Exchange)
[Orgabits official website] http://orgabits.com/
[Orgabits Facebook page] https://www.facebook.com/orgabits/
