Toyoshima & Co., Ltd. Mizuho has concluded a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding clothing company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France, and is the only Japan company to produce and develop apparel, stoles, umbrellas, handkerchiefs, bags, and bags on an OEM basis that utilizes its archives. This time, two items from "EHKA SOPO" using the "Mulhouse Museum of Dyeing and Textile Museum" brand pattern, a dress and a skirt, will be released sequentially at stores nationwide from May 13, 2016 (Friday). This is the first time that "EHKA SOPO" has released a product using the brand pattern of the "Mulhouse Museum of Dyeing and Weaving".
The pattern used this time has a retro atmosphere like wallpaper and is full of originality like no other. By keeping the shape of the dress and skirt basic and making it easy to match with everyday use, you can enjoy the retro mixed style typical of "EHKA SOPO". This pattern is also included in the collection of the Mulhouse Museum of Dyeing and Textile.
<Floral dress>
<Floral skirt>
<Upgrading the fabric>
◆ Product overview
<Floral dress>
Color: Yellow/Blue/Red
Size: M.
Price (excluding tax): 6,900 yen
Release date: Friday, May 13th
<Floral skirt>
Color: Yellow/Blue/Red
Size: M.
Price (excluding tax): 5,500 yen
Release date: Friday, May 13th
What is “ehka sopo”?
I like things that are nostalgic and old-fashioned.
I'm attracted to new things, but my favorite things never change.
“ehka sopo” is a brand for girls who mix old and new things in their own way based on natural and girly, and enjoy fresh fashion all the time.
http://ehkasopo.com/
<About the Mulhouse Textile Museum>
A city close to the Swiss border, Mulhouse is the center of French print culture. The Mulhouse Museum of Dyeing and Weaving, which is located there, has an archive of about 6 million printed fabrics from France and abroad, and is known as a museum that is used as a design source by European luxury brands.
One of the greatest features of the archives of the Mulhouse Museum of Dyeing and Weaving is that the patterns can be freely arranged. What is also wonderful is that the arranged prints will be re-acquired by the museum and later become part of the new archives. Revive historically valuable designs in modern times and return them to museums. This is the identity of the museum.
Since 2013, Toyoshima & Co., Ltd., Ltd. has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding manufacturer and master licensee of the Mulhouse Textile Museum in France. , bags, bags, etc. on an OEM basis and have started production.
