The scotch house (hereinafter "The Scotch House"), an apparel brand developed by Sanyo Shokai Co., Ltd. (President & CEO: Isao Iwata, 6-14 Yotsuyamotoshiocho, Shinjuku-ku, Tokyo), will release men's slack pants "Ethical Cotton Lux" using organic cotton from February 7, 2018 (Wednesday).
Through the launch of products from The Scotch House, “Orgabits” will continue to strive for the correct understanding and spread of organic cotton.
■ THE SCOTCH HOUSE
The Scotch House is said to have originated in 1839 when the Gardiner brothers from Glasgow opened a shop in London that stocked tweed and tartan. The Gardiner brothers were pioneers in popularizing tartan, which was the national costume of the time, as a fashion item, and in spreading Scottish fabrics and knitwear, which were later appreciated around the world.
In 1986, he was awarded the Coat of Arms in recognition of his contributions to the country in the clothing sector. The inscription “Seirbhcis le treibhdireas” in Gaelic means “faithful service”.
The former storefront in the Knightsbridge area is still called “Scotch Corner” by locals.
[THE SCOTCH HOUSE official website] http://www.thescotchhouse1839.jp/
■ Orgabits
Organic cotton diffusion project in which the largest number of apparel brands in Japan participates
The project, which started in 2006, is currently about 90 brands participating in the “reversal idea” of delivering 100% organic cotton products to 100 times more people, and producing about 630,000 items annually. doing. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle of social contribution activities that allows you to participate in fashion through one piece of clothing is also expanding.
About 15% of the pesticides and about 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (source: Textile Exchange), which leads to soil contamination and environmental problems. It contains various problems. On the other hand, organic cotton refers to cotton that has been organically grown on farmland that has not used pesticides or chemical fertilizers for at least three years. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease, and the above problems will be improved.
[Orgabits official website] http://orgabits.com/
[Orgabits Facebook page] https://www.facebook.com/orgabits/
