Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15), the Japan's first full-fledged domestic jeans brand "Canton Overalls" and specialty coffee specialty store "Sarutahiko Coffee" (CEO: Tomoyuki Otsuka, 1-6-6 Ebisu, Shibuya-ku) in Ebisu, Tokyo collaborated to create organic cotton brand "Ogavitz" We planned and produced an original staff uniform worn by Sarutahiko Coffee store staff using denim.
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15), the Japan's first full-fledged domestic jeans brand "Canton Overalls" and specialty coffee specialty store "Sarutahiko Coffee" (CEO: Tomoyuki Otsuka, 1-6-6 Ebisu, Shibuya-ku) in Ebisu, Tokyo collaborated to create organic cotton brand "Ogavitz" We planned and produced an original staff uniform worn by Sarutahiko Coffee store staff using denim.
・"Sarutahiko Blue" and "Coffee Brown" colors are used for buttons on the front.
・On the back of the neck is a logo patch of Sarutahiko Coffee.
This uniform uses Canton Overalls original Orgabits denim, has a double front body, and uses Sarutahiko Coffee brand colors Sarutahiko Blue and coffee brown for the buttons on the chest. Design. The Sarutahiko Coffee patch is casually placed on the back of the neck, and the length above the knee is also carefully selected so that it is easy to work at the store.
Since September 2017, the Chofu Roasting Hall store has introduced it in advance, and it has been well received by the staff for its high functionality and design that can be worn as everyday wear, so it will be available for general sale from Sunday, December 17th. Available only at Sarutahiko Coffee stores and online shops.
◆ Product overview
Product name: Denim jacket / DENIM JKT
Size: Unisex (S Length: 81cm, Shoulder Width: 38cm/M Length: 85cm, Shoulder Width: 45cm/L Length: 87cm, Shoulder Width: 47cm)
Price (excluding tax): ¥28,000
Release date: December 17th (Sun)
◆Handling
Sarutahiko Coffee Chofu roasting hall store/Omotesando store
Sarutahiko Coffee Official Online Shop http://shop.sarutahiko.co/
■Sarutahiko Coffee
Specialty coffee specialty store in Ebisu, Tokyo
Sarutahiko Coffee is particular about everything from the selection of high-quality specialty coffee to roasting and extraction, and delivers a sincere cup. Like a single smile, until the world is full of excitement. We will continue to aim to be a "coffee shop that makes you happy with just one cup."
【Sarutahiko Coffee】http://sarutahiko.co/
CANTON OVERALLS
CANTON was born in 1963 as the first domestic jeans brand in Japan and operated until 1968. In 2008, Toyoshima & Co., Ltd. revived the canton as "CANTON OVERALLS".
The high reputation of "Japan Denim" and "Japan Jeans" is now firmly established in the global fashion industry. Denim factories in Japan combine the world's most advanced technology with traditional technology, and Japan are engaged in their own creative manufacturing. Jeans, which originated in the American West in the late 19th century, landed in Japan in the 1950s following the turmoil of the postwar period. Shortly thereafter, "CANTON" was born. It is the first authentic domestic denim brand in Japan that debuted in 1963 and disappeared in 68 after taking the world by storm. It is a legendary brand that can never be told without this brand to unravel the history of the Japan jeans world.
【CANTON OVERALLS Official Website】http://canton.jp
■Orgavitz Project
Organic cotton promotion project involving the largest number of apparel brands in the Japan
The project, which started in 2006, currently produces about 630,000 items a year with about 90 brands participating in the "reverse concept" of delivering 100% products to 100 times more people without sticking to 100% organic cotton. These activities have expanded to support farmers and NPOs in the country of origin, and the circle of social contribution activities that allow people to participate in fashionable clothes is also expanding.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
【Orgavitz Official Website】http://orgabits.com/
【Orgavitz Facebook Page】https://www.facebook.com/orgabits/
・"Sarutahiko Blue" and "Coffee Brown" colors are used for buttons on the front.
・On the back of the neck is a logo patch of Sarutahiko Coffee.
This uniform uses Canton Overalls original Orgabits denim, has a double front body, and uses Sarutahiko Coffee brand colors Sarutahiko Blue and coffee brown for the buttons on the chest. Design. The Sarutahiko Coffee patch is casually placed on the back of the neck, and the length above the knee is also carefully selected so that it is easy to work at the store.
Since September 2017, the Chofu Roasting Hall store has introduced it in advance, and it has been well received by the staff for its high functionality and design that can be worn as everyday wear, so it will be available for general sale from Sunday, December 17th. Available only at Sarutahiko Coffee stores and online shops.
◆ Product overview
Product name: Denim jacket / DENIM JKT
Size: Unisex (S Length: 81cm, Shoulder Width: 38cm/M Length: 85cm, Shoulder Width: 45cm/L Length: 87cm, Shoulder Width: 47cm)
Price (excluding tax): ¥28,000
Release date: December 17th (Sun)
◆Handling
Sarutahiko Coffee Chofu roasting hall store/Omotesando store
Sarutahiko Coffee Official Online Shop http://shop.sarutahiko.co/
■Sarutahiko Coffee
Specialty coffee specialty store in Ebisu, Tokyo
Sarutahiko Coffee is particular about everything from the selection of high-quality specialty coffee to roasting and extraction, and delivers a sincere cup. Like a single smile, until the world is full of excitement. We will continue to aim to be a "coffee shop that makes you happy with just one cup."
【Sarutahiko Coffee】http://sarutahiko.co/
CANTON OVERALLS
CANTON was born in 1963 as the first domestic jeans brand in Japan and operated until 1968. In 2008, Toyoshima & Co., Ltd. revived the canton as "CANTON OVERALLS".
The high reputation of "Japan Denim" and "Japan Jeans" is now firmly established in the global fashion industry. Denim factories in Japan combine the world's most advanced technology with traditional technology, and Japan are engaged in their own creative manufacturing. Jeans, which originated in the American West in the late 19th century, landed in Japan in the 1950s following the turmoil of the postwar period. Shortly thereafter, "CANTON" was born. It is the first authentic domestic denim brand in Japan that debuted in 1963 and disappeared in 68 after taking the world by storm. It is a legendary brand that can never be told without this brand to unravel the history of the Japan jeans world.
【CANTON OVERALLS Official Website】http://canton.jp
■Orgavitz Project
Organic cotton promotion project involving the largest number of apparel brands in the Japan
The project, which started in 2006, currently produces about 630,000 items a year with about 90 brands participating in the "reverse concept" of delivering 100% products to 100 times more people without sticking to 100% organic cotton. These activities have expanded to support farmers and NPOs in the country of origin, and the circle of social contribution activities that allow people to participate in fashionable clothes is also expanding.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and improve the above problems.
【Orgavitz Official Website】http://orgabits.com/
【Orgavitz Facebook Page】https://www.facebook.com/orgabits/
