Adastria Co., Ltd. (Headquarters: 1-9-2 Marunouchi, Chiyoda-ku, Chairman and CEO: Mitsuchio Fukuda) is developing the popular brand "niko and..." (Nicoand) will release a collaboration T-shirt to support the "Sakura Namiki Project". From Tuesday, May 16, 2017, "niko and..." nationwide It will be released at stores and the official WEB store [.st].
<Collaboration T-shirt>
The item that will appear this time is a graphic T-shirt that is perfect for summer, designed by the creative group "Nigel Graff" that is currently attracting attention. In addition, the hem lining of the product will be marked with a cherry blossom mark, and 10 yen for each product will be donated to the NPO Sakura Namiki Network.
■ Product overview
Product name: Nigel G Augabi T
Color: Black/White
Size: M/L
Price (excluding tax): 2,900 yen
Release date: May 16 (Tue)
What is the “Orgabits Project” developed by Toyoshima & Co., Ltd.?
An organic cotton promotion project in which the largest number of apparel brands in Japan participates. Currently about 90 brands are participating in the "reversal idea" of delivering 100% products to 100 times more people without being particular about 100% organic cotton, and about 630,000 items are produced annually. The activity has expanded to support farmers in the country of origin and NPO corporations, and the circle is expanding as a social contribution activity that allows you to participate in fashion through one piece of clothing.
About 15% of the pesticides and 7% of the pesticides used in the world are used on cotton produced by conventional cultivation methods (*source: Textile Exchange), which causes soil pollution and environmental problems. It contains various problems such as Organic cotton, on the other hand, refers to cotton grown organically on farmland that has not used pesticides or chemical fertilizers for three years or more. As the demand for organic cotton increases, it is expected that cotton cultivation by conventional cultivation methods will decrease, and the above problems will be improved.
■ Nigel graph
Nigelgraf is a graphic design office.
While trying to have fun designing every day, I am active in a wide range of activities such as CD jackets, catalogs, magazines, photo books, books, and the web. I also do illustrations and artwork.
niko and...
“Meet” surprises and discoveries, and eventually “meet” your life.
Based on this idea, niko and... proposes not only clothes but also various categories such as furniture, miscellaneous goods, food, music, art, etc. from a unique perspective to customers.
■ NPO Sakura Namiki Network
The "Sakura Namiki Project" is a project promoted by the NPO Sakura Namiki Network. The Great East Japan Earthquake, which struck suddenly on March 11, 2011, was a major disaster that left more than 20,000 people dead or missing. The Tohoku region has experienced many tsunami-related disasters in the past. Looking back at history, a big tsunami always hits Sanriku once every 100 years. It is necessary to pass down the story of this great tsunami from generation to generation and make efforts to never forget the damage. In the hope that it will serve as a target for evacuation in the event of a large tsunami predicted in the future and play a role in protecting the residents, we have decided to plant cherry blossoms at the destination of the tsunami and create a row of cherry blossom trees that will remain in memory. rice field. The "Sakura Namiki Project" was launched by the people of Tohoku who have a strong desire to plant cherry trees and volunteers who are involved in flowers. We started planting trees in the spring of 2012, and have so far planted approximately 4,100 cherry trees in Fukushima, Miyagi, and Iwate prefectures.
[Orgabits official website] http://orgabits.com
[Orgabits Facebook page] https://www.facebook.com/orgabits
