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  • 8月29日は「オーガビッツの日」日本記念日協会が登録認定!  ~ オーガビッツの認知拡大へ ~

2014.08.29

August 29 is "Augavitz Day" Japan the anniversary association is certified as a registration!  ~ Expanding awareness of the Augavitz ~

Press ReleaseCorporate
Toyoshima & Co., Ltd. a trading company specializing in textiles (President & CEO: TOYOSHIMA Hanshichi, Location: Nagoya City Naka-ku), the organic cotton brand "Orgavitz" applied to the Japan Anniversary Association (Representative Director: Kiyoshi Kase) to designate August 29 as "Orgavitz Day" and was officially registered as an anniversary.





Augavitz logo

URL:http://orgabits.com




[August 29 is "Augavitz Day"]
Augavitz boasts the largest cotton trade volume in the Japan Toyoshima & Co., Ltd. is a project to promote organic cotton in which the largest number of apparel brands in the Japan participate. Currently, about 70 brands participate and produce about 1 million Augavitz products a year. In addition, the project has funded six charities and presented donations on August 29.
In this way, the organic cotton brand "Augavits", which is widely known in the world, will be known to more people by establishing August 29 as "Augavitz Day" from "August" and "Auger" Nick" to "8" and from the pun of "29" in Auger "Nick". We believe that you can use it with familiarity. In addition, as part of the PR activities for the establishment of the anniversary, the registration certificate for "Augavitz Day" will be exhibited at the venue of "rooms29" (organized by Ash Pae France, Yoyogi National Stadium 1st Gymnasium) to be held on September 9 (Tue.) ~ September 11 (Thu.), 2014.

『rooms』URL:http://www.roomsroom.com/


【What is the "Orgavitz Project" developed by Toyoshima & Co., Ltd.】
The organic cotton promotion project in which the largest number of apparel brands in the Japan participate. With the idea of "reversal" of delivering 100% products to 100 times more people without sticking to 100% organic cotton, about 70 brands are currently participating and producing about 1 million items a year. The activities have expanded to support farmers and NPOs in the country of origin, and the circle is expanding as a social contribution activity that allows people to participate in fashionable clothes through a single piece of clothing.
Cotton produced by conventional cultivation methods contains about 15% of the insecticides and 7% of pesticides used around the world (*Source: Textile Exchange), and contains various problems such as soil contamination and environmental problems. Organic cotton, on the other hand, refers to organically grown cotton on farmland that has not used any pesticides or chemical fertilizers for more than three years. The growing demand for organic cotton is expected to reduce the use of conventional cotton cultivation methods and to correct the above problems.

Augavitz Official Website : http://orgabits.com
Augavitz Facebook Page: https://www.facebook.com/orgabits

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