TOYOTA UPCYCLE Toyoshima & Co., Ltd. ・Urban Research Co., Ltd. has started a three-company collaboration in September 2024 with the aim of bringing about ethical changes in society that are friendly to the environment, people, and communities, based on the common philosophy of creating a future where "Mottainai" continues to change to "better".
In order to provide new upcycled products and experience services that combine apparel × automobile waste, we will launch our first collection while strengthening our collaboration by leveraging the strengths of the three companies.
Pinching, connecting, frogging.
"Clothes" and "car parts".
What these two things have in common is that they are "pinched".
Clothes and car parts have been incorporated into protecting people as a function. And it will continue to protect us and color our days. Even if it is something that is inevitably born in each world and is thrown away, we would like to create new value that can be effectively used instead of throwing it away in order to make use of each function and make it something that colors our daily lives.
Clothes and car parts are important resources that will be passed on to the future.
"Mottainai" keeps changing to "better". That's the kind of future we want to have.
PRODUCTS
Based on the concept of "tsumu" function, the first collection is composed of waste materials that are difficult to reuse and recycle generated in the process of manufacturing Toyota vehicles, discarded clothing generated for various reasons in urban research, and TOYOSHIMA sustainable materials. In conjunction with the information embargo, we will show off some of the collection.
Type 2 light outerwear made from nylon-based fabric that is also used as an airbag
AIRBAG EXTENDED WEATHER JKT
URA7-17B010
The durable nylon, which is also used in airbags, has been newly dyed and incorporated into the military design.
The armpit of the retractable hood is ventilated so that it is easy to regulate body temperature even when traveling on a train or indoors.
In addition, there are large inner pockets on the left and right that can be used with the front zipper closed.
AIRBAG FIELD OVER COAT
URA7-17B011
The durable nylon, which is also used in airbags, has been newly dyed and incorporated into the military design.
The design is based on a mod coat, and the details are stripped down as much as possible, and a drawcord (squeeze string) sewn into the hem called a fishtail is passed under the crotch and tied to the front hem to prevent the hem from rolling up and sliding. For a minimalist and sporty impression.
The length is also half length to make it a poncho-like tent line.
* Both are scheduled to be sold around August 2025.
From mid-April 2025, the following items will be on sale sequentially.
・Pack T-shirt
・Eyeglass case / leather bag
・ PC case
[Sales store]
URBAN RESEARCH EXPO2025 STORE
URBAN RESEARCH ONLINE STORE
(In addition, some stores of Urban Research Co., Ltd. are planned)
"It will be the starting point for creating a future where 'Mottainai' continues to change to 'better.'" The project was launched in April 2021 as part of Toyota's carbon neutrality promotion activities. First of all, we are developing an initiative to transform waste generated in the automobile manufacturing process that is difficult to reuse and recycle into products and services with new value through the power of manufacturing and partnerships. In the future, we aim to contribute to the further spread and expansion of ethical culture by transforming and circulating not only cars but also the entire manufacturing industry into products and services that are necessary for the world, while integrating the waste of the entire manufacturing industry.
■Urban Research Inc.
https://www.urban-research.co.jp/
Founded in Osaka in 1974. Based on our corporate philosophy of "sharing the amazing," we are currently involved in a wide range of businesses from various angles, including URBAN RESEARCH, which selects clothing, dresses, and miscellaneous goods, as well as lifestyle proposals and accommodation businesses. In addition, we have established our own SDGs Basic Policy 3Cs and are promoting initiatives centered on sustainability.
