Toyoshima & Co., Ltd. (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku) has acquired the master license rights for the Japan of LOTTO, a global sports brand established in Italy owned by WHP GLOBAL (CEO Yehuda Shmidman, New York, U.S.A.), from January 2025. In addition, the reconstructed collection with Hiromichi Yumoto as creative director will be developed starting from the 2025 spring/summer season with Urban Research Co., Ltd. (President: Keisuke Takemura, Nishi-ku, Osaka City) as an exclusive sales partner.
It will be on sale at URBAN RESEARCH stores, URBAN RESEARCH store stores, and the URBAN RESEARCH EC site nationwide from 3/14 (Friday).
Taking advantage of the atmosphere of Milan, Italy, where street fashion and vintage culture are exquisitely mixed while being at the forefront of fashion, we have developed a creation that reconstructs the LOTTO archive. In addition, we will incorporate the street culture of New York, USA, which is the current global base of LOTTO, and propose a new fashion that intersects the past and present of Milan and New York.
The visuals for the first collection were shot by a team in New York. We also have released LOOK with photographer Katsuhide Morimoto and stylist Dai Ishii as creative staff in Japan.
New York Photography Talents
Stylist | Marce | Pena
King Abdo Hair Stylist | Cosmic Ted
Juju Photograper | Armando Nin
Lawrence Total Direction | Jun Oki
Noah Publishted | BLANKMAGBOOKS
Tokyo Photography
Creative director | Hiromichi Yumoto
Photo | Katsuhide Morimoto
Styling | Dai Ishi
Producer | Yusuke Nanbu
■LOTTO
"LOTTO" is a sports brand founded in 1973 in Montebelluna, Italy. It features the double diamond mark "Rozanga", which has spun history with many top athletes, and is known all over the world. It has a rich history in the world of football and has been used by teams such as AC Milan, Juventus FC, Croatia and the Netherlands, as well as footballers such as Dino Zoff, Ruud Frit and Andriy Shevchenko. Today, Lotto is present in more than 100 countries and has become a global sports brand that supports more than 40 football teams, more than 300 professional soccer players, and more.
■Creative Director: Hiromichi Yumoto
In 2014, he started "SEE SEE". In 2016, he also worked as an organizer of "YES GOOD MARKET", which started as a new market. In 2020, he also started directing "Stripes For Creative," which is based on the concept of an irregular balance expressed by creative stripes, creative stripes, and stripes of the brand logo. He is the creative director of "URBAN RESEARCH KYOTO" and "dDdDdDd".
■ URBAN RESEARCH https://www.urban-research.co.jp/
Founded in 1974. Based on our corporate philosophy of "sharing the great" and the idea that "tradition is a continuation of innovation," we disseminate "fashion" in a broad sense through various labels, such as the operation of cafes and campgrounds, not limited to apparel.
In 2023, we will start fully supporting Mr. Yumoto's "YES GOOD MARKET," and in November 2024, we will reopen URBAN RESEARCH KYOTO, providing added value that is unique to urban research along with new initiatives.
