Toyoshima & Co., Ltd. (President: Hanshichi Toyoshima, Nagoya City Naka-ku), which promotes the proposal of comfortable lifestyles, has developed a femtech and femcare brand "Hogara" in collaboration with QOOL Career Co., Ltd., a welfare service specializing in life stages, and the welfare service "TUMUGU×HogaLife Support (Tsumugu ×Hoga Life Support)".
As one of our efforts to improve employee engagement and realize diverse work styles, this service will be introduced to Japan Travel Co., Ltd. from July. At the time of the introduction, a roundtable discussion article on the theme of "co-creating a future where all women can shine" by three companies, Japan Travel, TOYOSHIMA, and QOOL Career, has been published on the new graduate recruitment website of Japan Travel since June 10.
◆HogaLife Support：https://hogara.jp/hogalifesupport/
◆ Roundtable article URL:https://nta-saiyo.jp/specialcontent/03.html
"TUMUGU×HogarLife Support" is a welfare service provided by the femtech and femcare brand "Hogara", which was launched by female employees working at TOYOSHIMA, in collaboration with QOOL Career Co., Ltd. We provide products that make women's daily lives cheerful, and we provide the following services that can help women with the various worries associated with their life stages in order to work cheerfully.
・Support for women-specific health issues such as PMS and menopause
・Support for career development
・Provision of seminars by experts
・ Offer special prices as employee gifts for Hogara items that support women, such as sanitary shorts
We aim to contribute to the creation of a society where employees can play an active role in good health and peace of mind by introducing this welfare service to companies that aim to improve literacy and support that is close to the life stage of each working woman and man.
With women accounting for approximately half of all Japan Travel Co., Ltd. has set "Improving employee challenge and satisfaction" as a management goal in the Medium-Term Management Plan, and is promoting the creation of a company where not only women but also all employees and each and every one of them can work energetically "in their own way," such as establishing a system to support work-life balance. Unlike welfare services that simply offer discounts, HogaLife Support offers employee consultation services and seminars by experts that can help you solve your daily health and life stage concerns, and you can also use a variety of external experts (health advisors, financial planners, home advisors, It was introduced in July 2024 because it was evaluated that there is a contact point where you can consult with a baby food advisor, which is beneficial not only to women but also to men and their families.
At the time of the introduction, a roundtable discussion article on the theme of "co-creating a future where all women can shine" by three companies, Japan Travel, TOYOSHIMA, and QOOL Career, has been published on the Japan Travel New Graduate Recruitment Site since June 10. In the article, he shares the realizations he felt while building his career, the challenges in Japan society, and his expectations for the introduction of HogaLife Support.
Hogara will continue to develop items, projects, and services that support women's comfortable daily lives.
■ About TUMUGU×HogaLife Support
We launched this service because we believe that it is important to build a service that can be close to the various concerns of women associated with their life stages in order for women to work cheerfully.
Employees can get special prices on Hogara items that are hard to cover in regular benefits, from support for women's specific health issues such as PMS and menopause to career development support, professional seminars, and sanitary shorts and other items that support women's daily well-being. Since it can be used by men and up to the second degree of kinship of employees, it is a service for companies that want to support each person's life stage, including men as well as working women.
■ About Hogara
Hogara is a brand launched by a group of female employees from TOYOSHIMA. Why don't we make "what we want now"? I started with one word. The brand name is derived from an ancient Japan word meaning "bright and wide." The brand is characterized by issue-driven product development based on real voices. We reconsider the burden that we felt during our daily work and business trips as an issue unique to women, and we are consistently conducting planning and development and promotion. We sell products such as organic sanitary shorts and night bras that can only be made by textile professionals TOYOSHIMA, provide "HogaLife SUPPORT," a welfare service for BtoB companies that are close to the life stage of each working woman, and "HogaLabo," a community lab where everyone thinks about changes and issues in women's lifestyles. We are operating.
・ Hogara EC site:https://hogara.jp/
・Community Lab "HogaLabo": https://labo.hogara.jp/
■ Travel https://www.nta.co.jp/ Japan Co., Ltd .
Founded in 1905, it is the oldest comprehensive travel agency in Japan, celebrating its 119th anniversary.
Japan Travel Agency aims to be a "customer and regional solution company group," and supports regional development beyond the boundaries of the travel industry by facing the issues faced by local governments from bases nationwide.
In December 2023, we were certified as a platinum company by Eruboshi, the only company in the travel industry that recognizes companies that excel in terms of promoting women's empowerment. We are promoting the creation of a company where not only women but also all employees, each and every one of them, can work energetically in their own way, such as by establishing a system to support work-life balance.
■QOOL Career Co., Ltd.https://career.qo-ol.jp/
The company is engaged in three businesses: career support for women before and after childbirth, consulting in the field of human resources, and operation of the life-stage-specific welfare service "TUMUGU××HogaLifeSupport," with the aim of realizing a society in which all people, not just women's careers, can pursue work-life synergies. At the 17th Kids Design Awards, TUMUGU received the Encouragement Award (Kids Design Council Chairman's Award) as a welfare service that supports a balance between work and family.
