Toyoshima & Co., Ltd. (President: Hanshichi Toyoshima, Nagoya City Naka-ku), a femtech and femcare brand Hogara developed by (President: , Nagoya City ), which promotes proposals for comfortable lifestyles, has launched the BtoB collaborative project "HogarActive! Project.
Under this project, we have collaborated with Yamap Co., Ltd. (CEO: Yoshihiko Haruyama, Fukuoka City), which is engaged in the outdoor business with the purpose of "the joy of connecting with the earth," and will sell "YAMAP Bespoke Water-Absorbent Shorts Regular" to women who enjoy hiking in the mountains even during the sanitary period. This product will be on sale from 13:00 on Tuesday, May 14 on the Hogara EC site and the YAMAP EC site. In addition, this time, under the theme of "Episodes of Troubles in the Mountains during the Sanitary Period," we have published an interview article with outdoor creator Yuri Shikaku, Mr./Ms., including her impressions of wearing the product.
◆ Hogara EC site Product page:https://hogara.jp/shop/all/all.php?action=detail&pcode=HGR23-YP-31
◆ Yuri Shikaku Mr./Ms. interview article:https://store.yamap.com/articles/yuri-yosumi-sanitaryshorts-interview
"Hogara" is a brand launched by female employees of TOYOSHIMA with the idea of "wanting to solve the problems they had while working, and to create products that better reflect the voices of the workplace." The brand name is derived from an ancient Japan word meaning "bright and wide." Based on actual experiences and first-hand voices from women close to him, he collected and planned information on his own to realize the commercialization of "what we want now" in real life. Aiming to be a "brand for women's comfortable daily life", we are developing "items with special functions" that can only be made by textile professional TOYOSHIMA.
■ Background of the production of "YAMAP Bespoke Water-absorbent Shorts Regular"
In a survey of about 200 female YAMAP users conducted prior to the sale of the product, 94% of respondents answered "I think so/sometimes I think so" to "I feel depressed when it coincides with my mountain schedule," 80% answered "I often or sometimes do" to "I have trouble using the toilet while climbing," and 87% said "I often or sometimes do" to "I am worried about odors caused by stuffiness and leaks while climbing" This is the result.
In order to solve these worries and anxieties that arise when climbing mountains, Hogara and Yamap have collaborated to sell "YAMAP Bespoke Water-Absorbent Regular Shorts".
■ Advantages of choosing sanitary shorts in the mountains and features of "YAMAP Bespoke Water-absorbent Shorts Regular"
~Advantages of choosing sanitary shorts in the mountains~
(1) Freedom from anxiety about the end and the beginning
It is safe to wear it as a companion at the perfect timing.
(2) There is little garbage, and if you wash it, you can use it as many times as you want.
Disposable sanitary items can be worn repeatedly with a minimum.
(3) You don't have to worry about the toilet situation in the mountains.
There are few toilets, and it is difficult to leak even at the moment when you are sure.
(4) Mountaineering on many days is an ironclad defense in combination with care items
If you are worried about the amount, you can use it in combination with your usual care items.
~Features of "YAMAP Bespoke Water-Absorbent Shorts Regular" specialized in mountains~
【Point-1】5-layer water absorption zone crotch absorbs well and does not leak easily
The water-absorbing strip crotch that comes into contact with the skin has a five-layer structure consisting of a diffusion cloth that quickly absorbs liquid and keeps it dry, two water-absorbent cloths that firmly absorb liquids, a waterproof cloth that prevents liquid leakage, and a highly stretchable body fabric. It absorbs 15-20ml of water and also reduces stickiness and odor.
【Point-2】Independent water absorption zone crotch can be used in combination with other sanitary products
In order to follow the violent movement of the foot up and down, the water-absorbing crotch is not sewn to the shorts and is made into an independent shape. It is thin and fits well, and it is comfortable to wear with less discomfort when worn. It can also be used in conjunction with disposable sanitary products.
【Point-3】There is a way to make it comfortable even when exercising.
The fabric of the shorts body is a high-elastic material that dries easily even when sweating and feels good on the skin. Even after repeated washing, the deodorant performance that suppresses the smell of sweat continues. In order to reduce stuffiness during exercise, the water-absorbing crotch part is placed only in the necessary part without providing it to the back.
【Point-4】A design that fits in both the mountains and everyday use
The design follows the line of the groin so that it is easy to raise the foot. The shape is easy to match with pants, skirts, and all kinds of bottoms, so it is recommended to wear it not only for active scenes but also for everyday use.
■ Product information
It will be on sale from 13:00 on Tuesday, May 14 on the Hogara EC site and YAMAP EC site.
Hogara EC site: https://hogara.jp/shop/all/all.php?action=detail&pcode=HGR23-YP-31
YAMAP EC site: https://store.yamap.com/features/yamap-hoagara-sanitary-shorts
Trade name:
YAMAP Bespoke Water Absorbent Shorts Regular
Color: Black/Light Purple
Size: S/M/L
Price: ¥5,940 (tax included)
■ 「HogarActive! About "Project"
「HogarActive! "Project" is the name of a BtoB collaboration project that supports women who live active lives every day so that they can spend their time as much as possible through collaboration with various companies. By collaborating with various companies and organizations that share a common desire in product collaboration, welfare program introduction, study sessions, events, etc., we aim to support active women who are active in various places.
■ About Hogara
Hogara is a brand launched by a group of female employees from TOYOSHIMA. Why don't we make "what we want now"? I started with one word. The brand name is derived from an ancient Japan word meaning "bright and wide." The brand is characterized by issue-driven product development based on real voices. We reconsider the burden that we felt during our daily work and business trips as an issue unique to women, and we are consistently conducting planning and development and promotion. We sell products such as organic sanitary shorts and night bras that can only be made by textile professionals TOYOSHIMA, provide "HogaLife SUPPORT," a welfare service for BtoB companies that are close to the life stage of each working woman, and "HogaLabo," a community lab where everyone thinks about changes and issues in women's lifestyles. We are operating.
・ Hogara EC site: https://hogara.jp/
・Welfare service "HogaLife SUPPORT": https://hogara.jp/hogalifesupport/
・Community Lab "HogaLabo": https://labo.hogara.jp/
