As the first collaborative event, we invited Ms. Arisa Kamada, who is engaged in activities to disseminate and promote sustainable fashion, and held a talk event with the theme of "Living space created by Hogara and SOCO HAUS ~Valuing small awareness, how to live your own way of life and daily life~" with Hogara Hogara It will be streamed in Instagram live format from 18 o'clock on 3/11 (Monday) on the official Instagram account.
◆ Hogara Official Instagram: https://www.instagram.com/hogara.jp/?hl=ja
"Hogara" is a brand launched by female employees of TOYOSHIMA with the idea of "wanting to solve the problems they had while working, and to create products that better reflect the voices of the workplace." The brand name is derived from an ancient Japan word meaning "bright and wide." Based on actual experiences and first-hand voices from women close to him, he collected and planned information on his own to realize the commercialization of "what we want now" in real life. Aiming to be a "brand for women's comfortable daily life", we are developing "items with special functions" that can only be made by textile professional TOYOSHIMA.
"SOCO HAUS" is a new rental residence that realizes a "light and comfortable life" in the city by proposing a lifestyle that suits their lifestyles and values, especially for young people living alone, in urban areas where rents continue to rise.
Hogara and SOCO HAUS are both brands that have grown up based on "small awareness" and "discomfort" of the "natural", so we have decided to collaborate across the boundaries between the "fashion industry" and the "real estate industry".
As the first event of the collaboration, we invited Ms. Arisa Kamada, who has been thinking about and disseminating sustainable fashion after having doubts about fast fashion that was popular at the time when she was a fashion model, to talk about "how to face the small things that everyone has in their daily lives" and "tips for taking action" A talk event that is sprinkled with the essence of the thoughts will be distributed in the form of an Instagram live on Hogara 's official Instagram account from 6 p.m. on Monday, March 11.
In the future, we plan to conduct a demonstration experiment in which female residents of SOCO HAUS can experience the content monitor of the service through HogaLife SUPPORT, a welfare service developed by Hogara that is close to women's life stages.
Hogara will continue to develop items and projects that support women's comfortable daily lives through collaboration with various people.
■ 3/11 (Mon) Instagram Live Overview
Hogara It will be distributed on the official Instagram in an Instagram live format.
【Date and time】
Monday, March 11, 2024, 6 p.m. ~ 7 p.m.
【Theme】
Hogara and SOCO HAUS create a living space
~Valuing small realizations, how to live your own way and how to live your daily life~
[Place]
Hogara Official Instagram
▼ Click here for the distribution URL
https://www.instagram.com/hogara.jp/?hl=ja
▼Click here for QR code
* Please view from your favorite account.
* The distribution of the day will be archived until September 11, 2024.
*In order to watch, you need to register an Instagram account.
〈Talk Event Performers〉
Guest: Arisa Kamada
Co-Representative Director, UNISTEPS
He serves as the co-president of UNISTEPS, a general incorporated association with the vision of "a diverse and healthy fashion industry," and has developed a wide range of projects that encourage people to pay attention to the impact on the natural environment and society in the process of clothing production and disposal.
He is a doctoral student at Keio University's Graduate School of Media and Governance.
Since 2020, he has been an ambassador for Toyoshima & Co., Ltd. 's Japan's largest organic cotton promotion project, ORGABITS.
Yukiho Okawa
Toyoshima & Co., Ltd. Hogara Project Coordinator
After graduating from Yokohama National University, he joined Toyoshima & Co., Ltd. in 2015. He belongs to a unit that handles corporate uniforms, and is engaged in a full range of work from sales to production management. When I joined the company, there were no female salespeople, but when the number of female salespeople gradually increased, I asked them, "Why don't you make something that we really want?" and launched Hogara, which has continued to this day.
Keisuke Fujiwara
Mitsui Fudosan Residential Co., Ltd. SOCO HAUS Business Manager
After joining Mitsui Fudosan Residential Co., Ltd., he was involved in business development of residential blocks. He has experience in redevelopment projects in the city center and in the planning of residences for wealthy people in Japan and overseas. The Mitsui Fudosan Group's Business Proposal System (MAG! C) and launched the rental residence brand "SOCO HAUS" in 2023. As the first step, SOCO HAUS KORAKUEN will open in March 2024.
"SOCO HAUS" brand site: https://www.soco-haus.com/
■ About SOCO HAUS
The word "SOCO" in the name is an abbreviation for the keyword "Small Options, City Oasis". Narrow kitchens and infrequently used furniture and appliances are placed outside the living room to realize the new lifestyle that the people who live in the space they create can realize. It expresses the idea of realizing "City Oasis" by combining the "Small Options" provided by the home.
■ About Hogara
Hogara is a brand launched by a group of female employees from TOYOSHIMA. Why don't we make "what we want now"? I started with one word. The brand is characterized by issue-driven product development based on real voices. We reconsider the burden that we felt during our daily work and business trips as an issue unique to women, and we are consistently conducting planning and development and promotion. We provide products such as organic sanitary shorts and night bras, "HogaLife SUPPORT," a welfare service for BtoB companies that are close to each working woman's life stage, and we also operate a community lab "HogaLabo" where everyone thinks about changes and issues in women's lifestyles.
・ Hogara EC site https://hogara.jp/
・Welfare service "HogaLife SUPPORT" https://hogara.jp/hogalifesupport/
・Community Lab "HogaLabo" https://labo.hogara.jp/
