Toyoshima & Co., Ltd. is a sub-licensing in the apparel sector of the National Basketball Association (NBA), a global sports and media business organization.
Based on its brand message, "For the active minds of adults," BAYFLOW collaborates with various sports cultures, such as professional basketball leagues in the United States and professional baseball leagues in Japan, to convey the appeal of sports through fashion. In February 2024, the brand will sell products using this license for the first time as the first step, and now, as the second step, in addition to the men's items that were well received last time, the brand will also develop its first women's items.
■ Product Details
Men's T-shirts and shorts with the NBA's team logo printed on them, and women's T-shirts and dresses are on sale. Men's T-shirts and shorts can also be worn as a set-up, completing a moderately relaxed and relaxed street style. In addition, the men's T-shirt printed with the logos of all the NBA teams in the Eastern and Western Conferences on the background is recommended for those who like a pop taste.
Pre-order release date: Friday, June 7, 2024
Deployment channels: All BAYFLOW stores, official web store.st, ZOZOTOWN
Special site: https://www.dot-st.com/bayflow/disp/itemlist/?dispNo=002100062
[Men's]
■ Product name: NBA TEAM SST
Price: 6,600 yen (tax included)
Available in the colors: Off-White (Los Mr./Ms. Lakers), Black (Chicago Bulls), Blue (Golden State Warriors), Purple (Phoenix Mr./Ms.)
Size range: M, L
■ Product name: NBA SWEAT SP
Price: 7,700 yen (tax included)
Available in the colors: Off-White (Los Mr./Ms. Lakers), Black (Chicago Bulls), Blue (Golden State Warriors), Purple (Phoenix Mr./Ms.)
Size range: M, L
■ Product name: NBA EAST & WEST LOGO T
Price: 6,600 yen (tax included)
Available in the colors: White (Western Conference), Black (Eastern Conference)
Size range: M, L
[Women's]
■ Product Name: NBA French Sleeve PO
Price: 6,050 yen (tax included)
Available in the colors: Off-White (Los Mr./Ms. Lakers), Black (Chicago Bulls), Blue (Golden State Warriors), Purple (Phoenix Mr./Ms.)
■ Product name: NBA BIG T-SHIRT OP
Price: 7,700 yen (tax included)
Available colors: Off-white (Los Mr./Ms. Lakers), Black (Chicago Bulls)
■BAYFLOW
BAYFLOW is a lifestyle brand that develops apparel and household goods that combine elegance, cleanliness, health, and adulthood for women and men in their 30s ~ 40s. A healthy and stylish lifestyle that allows you to feel the comfort of the two winds of nature and the wind of cutting-edge trends, is the form of Shiawase proposed by BAYFLOW.
＜Official Web Store＞ .st (Dot-st)＞https://www.dot-st.com/bayflow/
<Official brand site> https://www.bayflow.jp/
＜Instagram＞https://www.instagram.com/bayflow_inc/
＜YouTube＞https://www.youtube.com/channel/UC90LRlNEuTZ8Kp0NFUCM1sw
■Adastria Corporation
Adastria Co., Ltd. (President & CEO: Osamu Kimura) is a chain of casual fashion specialty stores with approximately 1,500 stores in Japan and overseas with more than 30 brands such as "Global Work," "Nicoand," and "Laurie's Farm." Celebrating its 70th anniversary in 2023, "Play fashion!" will excite everyone's life through fashion. We aim to create an open community where people and information can flow and become a "Good Community Co-Creation Company" that creates new value.
<Headquarters location> Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510
＜URL＞https://www.adastria.co.jp/
