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  • 「ミュルーズ染織美術館」ブランドの新商品  レナウン『ensuite(エンスウィート)』からストールを新発売

2015.09.11

New product of "Mulhouse Museum of Dyeing and Weaving" Renown "Ensuite" new stole released

Press ReleaseProducts
Toyoshima & Co., Ltd. of a trading company specializing in textiles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Nishiki 2-15-15) has signed a sublicense agreement with Nishikawa Sangyo Co., Ltd., a major bedding company that is the master licensee of the Mulhouse Museum of Dyeing and Textile in France, and is the only Japan company to produce and develop apparel and stoles that utilize its archives on an OEM basis.



Flower ornament/Flower border


This time, from the popular brand "ensuite" developed by Renown Co., Ltd. (President: Minoru Kitabata, 3-6-11 Ariake, Koto-ku), two stoles from the "Mulhouse Textile Museum" brand will be released in 2015. It will be on sale at "ensuite" stores nationwide from September 10th (Thursday).
This is the first time that "ensuite" will release products under the "Mulhouse Textile Museum" brand.
The product to be released this time incorporates two patterns in one stole, and has a design that gives different expressions depending on how it is folded and worn.


◆ Product overview
Product name: Flower border
Color: Navy/Red
Size: About width 50 x length 195 cm
Price (excluding tax): ¥ 12,000
Release date: September 10th (Thursday)

Product name: Flower ornament
Color: Yellow/Pink
Size: About width 50 x length 195 cm
Price (excluding tax): ¥ 15,000
Release date: September 10th (Thursday)


<ensuite>
We propose sophisticated casual styling for adult women who enjoy a slightly new sensibility on and off.
The brand name "ensuite" means "next" in French. This naming means "not to miss the present and to have a sense of being a little ahead of the next".


<About the Mulhouse Textile Museum>
A city close to the Swiss border, Mulhouse is the center of French print culture. The Mulhouse Museum of Dyeing and Weaving, which is located there, has an archive of about 6 million printed fabrics from France and abroad, and is known as a museum that is used as a design source by European luxury brands.
One of the greatest features of the archives of the Mulhouse Museum of Dyeing and Weaving is that the patterns can be freely arranged. What's also great is that the printed patterns that I arranged will be re-acquired by the museum and later become part of the new archives. Revive historically valuable designs in modern times and return them to museums. This is the identity of the museum.
Since 2013, TOYOSHIMA has signed a sublicense agreement with Nishikawa Sangyo, a major bedding manufacturer and master licensee of the Mulhouse Textile Museum in France. are doing.

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