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  • 2025 will be the 20th anniversary! TOYOSHIMA 's project "ORGABITS" aims to contribute to society through activities to promote organic cotton ~Anniversary collaboration event will be held from January 2024 to August 2025~

2024.01.15

2025 will be the 20th anniversary! TOYOSHIMA 's project "ORGABITS" aims to contribute to society through activities to promote organic cotton ~Anniversary collaboration event will be held from January 2024 to August 2025~

Press ReleaseEvents&ExhibitionsSustainability
On August 29, 2025, the project "ORGABITS", which aims to contribute to society through activities to promote organic cotton, will celebrate the 20th anniversary of the project developed by Toyoshima & Co., Ltd. (Headquarters: Naka-ku, Nagoya, President: Hanshichi TOYOSHIMA), which promotes the proposal of comfortable lifestyles. To commemorate this, from January 2024 ~ August 2025, we will hold various collaboration proposals and events centered on the 20th anniversary for fashion brands and consumers.




"ORGABITS" is an organic cotton promotion project that started in 2005 with the idea of contributing to the global environment and producers by "bits" together. In order to make it easier for organic cotton to be used and disseminated, more than 150 fashion brands have participated to date, and have produced a total of more than 11 million items with the "reversal idea" of delivering products made using 10% or more organic cotton to 100 times more people, rather than sticking to 100% organic cotton used for a single piece of clothing ( As of the end of June 2023).

The price of the items that have introduced ORGABITS includes donations to support organic cotton farmers and NPOs, and we have expanded the circle of social contribution activities that can be participated in on a daily basis through a single piece of clothing. The cumulative total amount of donations started in 2012 reached a total of 66,173,440 yen in August 2023, the 12th year of the donations.

As we celebrate our 20th anniversary on August 29, 2025, we will continue to propose collaborations, propose new collaborations, and hold events to express our gratitude to everyone who has been involved in ORGABITS until now, with the period from January 2024 to August 2025 as the 20th anniversary period.

(ORGABITS official website: http://orgabits.com/)

■ Details of ORGABITS20 anniversary projects and collaborations (partial)
・ CliniClowns Red Nose Design × Sanrio Characters

LIMITED TO THE COLLABORATION OF THE ORGABITS×Japan CliniClowns ASSOCIATION, YOU CAN INTRODUCE CHARACTER DESIGNS WITH RED NOSES ON FASHION ITEMS AND MISCELLANEOUS GOODS. In addition to the previous red-nosed Snoopy, Sanrio Co., Ltd.'s "Hello Kitty" and "Hapidanbui" with a red nose will be newly added to the lineup.

A portion of the proceeds from the sale of items designed in this collaboration will be donated to the Japan CliniClowns Association, a non-profit organization that supports the growth of children through CliniClowns (clinical clowns) who regularly visit the hospital rooms of hospitalized children and support their growth through play and conversation.

・ ORGABITS20 Anniversary Newly drawn visual

We asked three popular creators, Midori Komatsu, JIJI, and Natsuki Minami, to draw three visuals each to commemorate their ORGABITS20 anniversary. CUSTOMERS WHO HAVE INTRODUCED ORGABITS CAN USE THE DESIGN FREE OF CHARGE.


〈Midori Komatsu〉https://www.instagram.com/midori.komatsu/


〈JIJI〉https://www.instagram.com/jiji_zizidolce/

〈Natsuki Minami〉https://www.instagram.com/punipuni729/



・ Sales of 20th anniversary items through the e-commerce site "Re:Circulet"

We will sell original items to commemorate the ORGABITS20 anniversary on the e-commerce site "Re:Circulet", which is developed by TOYOSHIMA and proposes things that are good for the earth little by little, enriching our daily lives.

URL:https://recirculet.com/ 

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