"Hogara" is TOYOSHIMAof female employees launched this brand with the idea of "wanting to solve the problems they had while working, and manufacturing that reflects the voices of the field." The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". Based on actual experiences and real voices from women close to us, we collect and plan information ourselves, and realize the realism of "what we want now." Aiming to be a "brand for women's comfortable everyday life", we are developing "items with special functions" that only textile TOYOSHIMA professionals can make.
The next-generation fashion brand "Jam apparel", represented by Mira Hasegawa, uses recycled fibers and organic fabrics in all items under the theme of Fashion goes green, aiming to deliver the joy and excitement of wearing earth-friendly fashion to all people, regardless of gender or race. Mira Hasegawa herself has been using Hogara for a long time.
The collaboration product to be released this time is a tanga type that uses the popular vitamin colors "Monstera (green)", "Gerbera (orange)", and "Mimosa (yellow)", which are very popular in the cute color lineup of Hogara sanitary shortsand a camisole with a cup. The three vitamin colors have been selected by "Jam apparel" represented by Mira Hasegawa since the launch, and we hope that "you can spend a positive time with vitamin colors during the sanitary period, which tends to be spent negatively."
In addition, the tanga type, which is the first design of the Hogara this time, is a rare design for a sanitary shorts, and it is difficult to show the line of shorts. You can wear it not only when you are a little anxious about the beginning or end, but also in the same way as general shorts. The camisole with cup, which can be worn with sanitary shorts and setup, is also popular as a relaxing item with little tightness. This product will be available on the Hogara EC site from Friday, September 15.
The Hogara will continue to collaborate with various people to develop items and projects that support women's comfortable daily lives.
■ Product Information
Sales started on the Hogara EC site from September 15 (Friday).
Hogara EC site URL: https://hogara.jp/shop/all/all.php?action=detail&pcode=HGR23-T-24
Product name: Organic cotton water-absorbing shorts tanga
Color: Monstera (green), Gerbera (orange)
Mimosa (yellow)
Size: S/M/L
Price: ¥4,290 (tax included)
When you're a little anxious about the beginning or the end. You can use it in the same way as general shorts.
Product name: Camisole with cup
Color: Monstera (green), Gerbera (orange)
Mimosa (yellow)
Size: S/M/L
Price: ¥6,270 (tax included)
The back opening is set large, so you can wear it without worrying about the sheer underwear even when wearing a top with a back open design.
■Jam apparel
100% sustainable brand. Mira Hasegawa is the creative director of a next-generation ethical fashion brand. The concept is "I will like the "me" as I am more" and "I will love the "you" who is different from me". With the theme of Fashion goes green, all items use recycled fibers and organic fabrics. Regardless of gender or race, we deliver the joy and excitement of wearing earth-friendly clothing to all people. We develop pop and casual designs that overturn the image of a sustainable brand, premise that people can enjoy fashion, and then continue to produce items that are good for the global environment.
■Toyoshima & Co., Ltd.
Founded in 1841. Based on more than 180 years of experience, we are expanding our business domain in response to the changing times. We are comprehensively responsible for the supply chain of the fashion industry, from global raw material arrangement to final product planning, production management, and delivery. In addition, as a company that proposes a sustainable lifestyle, we will promote the development of sustainable materials and functional products toward the Society 5.0 society, and provide services utilizing information technology through investment and alliances with tech ventures. Since 2019, we have adopted "MY WILL" as our statement and set out our stance.
