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2023.06.29

Collaboration with "BUZZU", a site where anyone can easily create original goods, and "Yoshifuku Honoka", an artist who is extremely supported by Gen Z

Press ReleaseCollaboration
Toyoshima & Co., Ltd. to promote proposals for comfortable lifestyles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-kuSince December 2022, we have been operating a site "BUZZU" where anyone can easily make original clothes and goods.
This time, we have partnered with DRELLA Co., Ltd. (President & CEO: Shunji Akamine, Daikanyamacho, Shibuya-ku), an artist agency that proposes a lifestyle with art, to collaborate with Yoshifuku Honoka, a popular artist who is extremely supported by Gen Z. As a special summer campaign, for a limited time from June 29 (Thursday) to September 29 (Friday), 2023, you can freely use 13 retro-pop style illustration materials newly drawn by Yoshifuku Honoka and create your own original goods at BUZZU.






"BUZZU" is a site where anyone can easily make original goods and T-shirts from one sheet. We have 73 types of items such as apparel such as T-shirts, hats, aprons, tote bags, key chains, and mugs, and you can freely customize your favorite design to your favorite item. T-shirts with donations made from 100% organic cotton from the organic cotton promotion project "ORGABITS" developed by TOYOSHIMA, and "FOOD TEXTILE dyed using colors extracted from ingredients to be discarded(Food Textile)" T-shirts and other items that are only available at BUZZU and are made of sustainable materials.

Yoshifuku Honoka, who is collaborating this time, has been collaborating with major apparel brands and fashion magazines one after another due to a group of city-pop-style works that she posted on SNS while she was a university student. Currently, he is active in a wide range of fields such as corporate advertising, product design, and space production. He is one of the most up-and-coming young artists working on artwork for the TV drama "Sunday Night ...", which is currently being broadcast.
 

In this collaboration, as a special summer campaign, 13 retropop illustrations newly drawn by Yoshifuku Honoka will be released on the BUZZU website for a limited time from June 29 (Thursday) ~ September 29 (Friday), 2023. Anyone can freely use Yoshifuku Honoka's materials to create their own original goods with their favorite layout.
 

In addition, Yoshifuku Honoka and popular fashion models Manami Enozawa and Ayasui Fukuyama actually used BUZZU to create a stylish original T-shirt perfect for summer with the illustrations laid out this time. You can see the t-shirts created by each of them on Instagram.


BUZZU will continue to support the creation of items that are thoroughly focused on what you like.
 

▼BUZZU×Yoshifuku Honoka Campaign Site (*Limited time from June 29 (Thu) ~ September 29 (Fri))
URL: https://made.buzz-uuu.jp/articles/yoshifuku-honoka

▼BUZZU
Official website URL: https://made.buzz-uuu.jp/
Instagram URL: https://www.instagram.com/buzzujp/

Yoshifukuhonoka
Instagram URL: https://instagram.com/honoka_illustration

Manami Enozawa
Instagram URL: https://www.instagram.com/enosawa_manami

Ayasui Fukuyama
Instagram URL: https://www.instagram.com/aya__m02

 

 

■ Yoshifuku Honoka Newly drawn illustration material (partial)



■Original goods completed image






 

It is a site where you can choose your favorite thing from the materials, molds, and designs of various items, customize it freely as you like, and anyone can easily make things from one point. T-shirts with donations made from 100% organic cotton from the organic cotton promotion project "ORGABITS", and "FOOD TEXTILE (food textile)" T-shirts dyed using colors extracted from ingredients to be discarded. You can create items using sustainable materials that can only be found in BUZZU.

In addition, it also has an SNS analysis function, and by linking your Instagram and YouTube accounts and analyzing the attributes and interests of your followers, you can realize the manufacturing that your fans want.



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