"Hogara" is TOYOSHIMAof female employees launched this brand with the idea of "wanting to solve the problems they had while working, and manufacturing that reflects the voices of the field." The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". Based on actual experiences and real voices from women close to us, we collect and plan information ourselves, and realize the realism of "what we want now." Aiming to be a "brand for women's comfortable everyday life", we are developing "items with special functions" that only textile TOYOSHIMA professionals can make.
The "Omamori Set" to be released this time is a Hogara sanitary shorts "#OMAMORI sorts in a talisman-shaped pouch. ™ In order to provide an opportunity for parents and children to talk about menstruation, a booklet "Omamori Book" that summarizes menstruation with illustrations is included. The booklet, supervised by obstetrician-gynecologist Kanako Inaba, summarizes the mechanisms of the female body and how to deal with the sanitary period in an easy-to-understand manner with illustrations. I created this book with the hope that Hogara's sanitary shorts and booklet will serve as a source of support for the questions and anxieties felt by the generation that is about to enter the sanitary period.
In order to keep the body and mind healthy and beautiful for "Bio na People = Biople" to lead an organic life, the select shop "Biople", which stocks natural and organic self-care items, will hold an event "Biople FES in OSAKA" at the Hankyu Umeda main store from June 21 (Wednesday) to June 26 (Monday). It will be released at. It will also be available for purchase on the Hogara EC site from June 21 (Wednesday).
Hogara will continue to develop items and projects that support women's comfortable daily lives.
■ About "Omamori Set"
It is natural to be anxious when you have your first period. Before that day, I made an omamori book to encourage parents and children to talk about menstruation. In the omamori book, from "What is menstruation?" to "What should I do when my period comes?" Since it is compiled into one book even specific countermeasures, parents and children can learn about menstruation while turning the pages together.
Also, Hogara's sanitary shorts "#OMAMORI sorts™ " is an item that can be easily handled by girls who are having their first period because they can be easily used just by wearing them. Since it comes in an omamori-type pouch, it gives you a sense of security that you really have a mammori. Please use it as one of the communication tools with your child before menarche.
■ Product Information
Omamori-shaped pouch, Hogara sanitary shorts "#OMAMORI sorts ™", A booklet is included.
Product name: Omamori set
Color: Black Charm (Black), Statice (Purple)
Size: SS/S/M/L/LL
Price: ¥5,500 (tax included)
〈Release Date / Location〉
・ June 21 (Wed) ~ June 26 (Mon), Hankyu Umeda Main Store "Biople FES in OSAKA"
・June 21 (Wed) ~, Hogara EC Site
https://hogara.jp/
