This time, Mr. Morihoshi will choose from about 50 colors of the "FOOD TEXTILE (Food Textile)" project to reuse discarded ingredients as dyes, and will develop three colors using drip coffee, Komatsuna, and persimmon as materials.
"Hogara" is TOYOSHIMA of female employees launched this brand with the idea of "wanting to solve the problems they had while working, and manufacturing that reflects the voices of the field." The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". Based on actual experiences and real voices from women close to us, we collect and plan information ourselves, and realize the realism of "what we want now." Aiming to be a "brand for women's comfortable everyday life", we are developing "items with special functions" that only textile TOYOSHIMA professionals can make.
CITY SHED, which is creative director by model Morihoshi, is a lifestyle shop that delivers items collected from Japan and abroad that can be added to your daily life to delight your mind and body and enjoy circulation. This collaboration is based on Morihoshi's personal Hogara sanitary shorts "#OMAMORI sorts ™ While they are using it, they were impressed by the points that are packed with stress-free charms such as comfort, cleanliness, and garbage-free places, and they wanted to deliver such positive appeal to more people.
The collaboration product to be released this time is made from the project "FOOD TEXTILE", which reuses colors extracted from ingredients to be discarded as dyes. From about 50 colors of FOOD TEXTILE ingredients, Mr. Morihoshi chose mainly the color palette that he wanted for sanitary wear. By incorporating earth tones that blend in with nature and skin colors that harmonize with skin tones, we hope to alleviate the worries of women working in cities away from nature and lead to a lifestyle that creates excitement with a sense of fashion. It is available in two types: full (water absorption 35-40 ml), which features a seat that extends to the back of the buttocks, and regular (water absorption 15-20 ml), which is perfect for the first piece. In addition, a laundry net pouch limited to this collaboration is included as a package. In addition, a portion of the sales of the products will be donated to Plan International, an international NGO for which Morihoshi serves as an ambassador and works to solve the problems facing the world by empowering girls. This product will be available for order on the official e-commerce site and Hogara e-commerce site of "CITY SHED" from June 16 (Friday). Delivery is scheduled for mid-July.
The Hogara will continue to collaborate with various people to develop items and projects that support women's comfortable daily lives.
■ Comment from Morihoshi
Personally, I enjoyed dyeing with natural products, such as dyeing with vegetable skins and dyeing plants, but we will deliver this item through the lifestyle store "CITY SHED", which is learned in daily life and transmits the richness and beauty found in the form of circulation that can be made even in the city. By adding on to your usual life, I hope that your mind and body will be full of excitement!
■ Product Information
From June 16 (Friday), orders will be available on the official e-commerce site and Hogara e-commerce site of "CITY SHED".
Delivery is scheduled for mid-July.
CITE SHED E-COMMERCE SITE URL:https://city-shed.com/pages/hogaraxcityshed
Hogara EC site URL: https://hogara.jp/
Organic Cotton Period Underwear Regular/Coffee・Kaki・Komatuna
Color: Coffee (brown), persimmon (light brown), Komatsuna (light green)
Size: S/M/L
Price: ¥5,115 (tax included)
Product name: Organic Cotton Period Underwear Full/Coffee・Kaki・Komatuna
Color: Coffee (brown), persimmon (light brown), Komatsuna (light green)
Size: S/M/L
Price: ¥5,555 (tax included)
■"CITY SHED" Creative Director Hikari Mori Profile
Born in 1992. Born in Tokyo. As a model, she has worked in magazines and advertisements in Japan and overseas. She serves as an ambassador for Plan International Japan, a public interest incorporated foundation that supports girls in developing countries, and proposes a life that is kind to both the body and the environment through SNS such as Youtube and Instagram. Tefutefu, one of the founders of tefutefu, respects the traditional food and culture of the Japan while re-editing it into a form that fits in with the present day and disseminates it to the world.
