"UpDRIFT"™ is a project to revitalize PET bottles collected from beaches and other places as raw materials for fibers and revive them as new products with low environmental impact. PET bottles used as raw materials are collected through the Green and Blue Challenge™, a cleanup activity conducted in collaboration with local activity groups, local governments, companies, etc., and are sorted and cleaned before being recycled and commercialized. In addition to transforming PET bottles into new items, we also conduct a "School Trip Program to Learn about the SDGs" in collaboration with travel agencies and schools, and provide opportunities to think about and address environmental issues through the program.
"Helly Hansen" is implementing the "H2O Project" to strengthen activities to review, learn, and improve the earth's water resources, and as part of its activities, it has been selling art T-shirts that visualize ocean acidification problems. We have received sympathy for the efforts of the UpDRIFT project with water and ocean as keywords, and by participating in the "Green and Blue Challenge™" in addition to adopting it in products, we have also received cooperation in the "collection" of™ PET bottle waste, which is the raw material.
The material of this product is partly UpDRIFT™ fiber, which is made from PET bottles collected during beach cleanup activities on Ishigaki Island. In addition, UpDRIFT's™ thoughts are introduced in the H2O PROJECT, a media outlet operated by Helly Hansen that tells about what can be done for water.
・H2O PROJECT UpDRIFT article URL: https://www.goldwin.co.jp/hellyhansen/h2o-project/for/detail06.html
In the future, UpDRIFT™ will continue to collaborate with various people to transform fibers created from ocean/drifting PET bottles into new items, which we hope will provide an opportunity to think about environmental issues and expand the circle of circulation into the future.
■Product Information
Available at some Helly Hansen stores from Friday, June 2, and on the brand's official online store from mid-June.
〈Official Store URL〉https://www.goldwin.co.jp/hellyhansen/
S/S UpDRIFT™ Blank Tee
ID: HH62310
Price: 5,390 yen (tax included)
Color: White (W), Sage (SA), Deep Navy (DN), Black (K)
Size: XS, S, M, L, XL
Material: 100% recycled polyester
The T-shirt was born as part of the "H2O Project" in which Helly Hansen takes various actions on the sea and the environment related to water in order to preserve the beautiful ocean for the future. The material is recycled polyester made from plastic waste washed ashore. Although it is 100% polyester, it has a natural texture and also has sweat absorption and quick-drying properties, so it can be used in activities. We want you to wear it for a long time regardless of the scene or trend, so we have a simple and basic design. Although it has a simple design with a logo placed on the left side, it is filled with the thoughts of many people in the manufacturing process, and is suitable for the environmental action of "continuing to wear it for a long time". It is a "GREEN MATERIAL" product that is environmentally friendly.
