"Hogara" is TOYOSHIMA of female employees launched this brand with the idea of "wanting to solve the problems they had while working, and manufacturing that reflects the voices of the field." The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". Based on actual experiences and real voices from women close to us, we collect and plan information ourselves, and realize the realism of "what we want now." Aiming to be a "brand for women's comfortable everyday life", we are developing "items with special functions" that only textile TOYOSHIMA professionals can make.
The community lab "HogaLabo" operated by Hogara is a site that thinks about "Hoga-na-shita" for society and us while exchanging information with people involved in Hogara and experts. So far, we have published a survey article on the "Fact-finding Survey on Physiology" and conducted a "survey on sanitary periods in school sites" conducted with members of the working group of Japan Travel Co., Ltd. and TOYOSHIMA Girls' Gakuen and We have published an article about sanitary shorts".
In the video "My Routine ~OMAMORI sorts and My Week~" that will be released with model Mira Hasegawa, sanitary shorts For those who do not know when to use it, are worried about misalignment or leakage, or do not know how to use it that suits them and cannot easily incorporate it, Hogara sanitary shorts "#OMAMORI sorts ™ Mira Hasegawa, who is also a favorite of "", will introduce how she incorporates it into her own life according to her actual lifestyle. In the video, he talks about how to use sanitary shorts and how to spend the period in three scenes: "The day that seems to come soon ~ Radio recording while sitting for a long time ~", "Many days ~ Desk work busy with meetings and work ~", and "Few days ~ Workout to prepare the mind and body ~". The videos and articles will be available for a limited time starting May 31.
HogaLabo URL: https://labo.hogara.jp/
"My Routine~OMAMORI sorts and My Week~" URL: https://labo.hogara.jp/article/?article_id=1004
■ My Routine~OMAMORI sorts and My Week~ Video Image
▼Click here for Mira Hasegawa's recommended products
・Product vendor URL: https://hogara.jp/
■ Mira Hasegawa
Mira Hasegawa Model / Radio Navigator
Born July 7, 1997. South African and Japan mix.
In addition to working on TV and magazines, he is also a navigator for J-WAVE "START LINE".
She has studied abroad at a prestigious art university in the United Kingdom and is an opinion leader who will lead the new generation by disseminating social issues on SNS.
Winner of the business magazine "Forbes JAPAN 30 UNDER 30 2022".
HAPPY WOMAN RECEIVED THE HAPPY WOMAN AWARD 2023 for SDGs.
