"FOOD TEXTILE" is TOYOSHIMA It is a sustainable project brand consisting of three companies: a food-related company that provides raw materials for color, and a collaborative company that develops products with its dough. We purchase non-standard ingredients, cut vegetable scraps, coffee dumplings, etc. that have been discarded in the past from food-related companies and farms, extract the ingredients contained in the ingredients, and dye them into new items by dyeing them into fabrics and threads.
Since 2019, as a fashion brand with a mission of responsible manufacturing, "ICICLE" has been developing and announcing individual projects for each season in addition to the main collection in order to actively explore a higher level of harmony between fashion, the environment and people.
With the selection of FOOD TEXTILE, Natural Way is positioned as a seasonal collection that explores the concept, creation and production of clothing in the most natural way possible. Because it is derived from nature of FOOD TEXTILE", the refreshing summery color palette created by gentle colors brings joy and empathy to the wearer, and leads to proposing a deeper harmony between fashion, the environment, and people. It has been adopted as a material for the 2023SS seasonal collection "Natural Way ~ FOOD WASTE MADE BEAUTIFUL (a collection that adds color to fashion)~".
The raw materials for the colors of this product are post-drip coffee, lettuce, matcha, red turnip, purple cabbage, and echinacea purchased from farms and cafes. Elegant women's wear and miscellaneous goods using these colors are on sale at the Umeda Hankyu store from March 21 and the Shinjuku Isetan store from March 29.
Going forward, "FOOD TEXTILE" will continue to propose the value of reinventing things that are simply discarded and allowing people to enjoy clothing, food, and living scenes in a fashionable way.
■Product information (*partial)
Available at Umeda Hankyu store from March 21 and Shinjuku Isetan store from March 29.
■ICICLE https://jpdev.icicle.com/
Founded in Shanghai in 1997, ICICLE has more than 270 stores in nearly 140 cities in China. In Paris, we opened our Creative Center in 2013 and our 2019 Global flagship store at 35 rue Georges Vinq. In 2021, we opened our first Japan store at the Hankyu Umeda main store.
◆Icicle's Philosophy "MADE IN EARTH"
Based on the ancient Eastern idea that heaven (nature) and man are one, Icicle upholds the guiding principle of Made in Earth. As beings living in nature, we must live in harmony with nature. ICICLE is committed to taking inspiration from nature, choosing quality raw materials from nature, reproducing them in an environmentally responsible way, not over-designing, and maximizing the beauty of nature. Icicle proposes a comfortable and comfortable style.
The brand is also characterized by its environmentally-friendly production system and approach to resource utilization, and the brand's guiding principle is "circulation" in which what is received from the earth is returned to the earth. In addition to using high-quality natural materials, undyed fabrics, and plant-derived dyes, we use organic cotton eco-bags for packaging and sugarcane-based materials for gift boxes.
Lifestyle proposal trading company
■Toyoshima & Co., Ltd.https://www.toyoshima.co.jp/
Founded in 1841. Based on more than 180 years of experience, we are expanding our business domain in response to the changing times. We are comprehensively responsible for the supply chain of the fashion industry, from global raw material arrangement to final product planning, production management, and delivery. In addition, as a company that proposes a sustainable lifestyle, we will promote the development of sustainable materials and functional products toward the Society 5.0 society, and provide services utilizing information technology through investment and alliances with tech ventures. Since 2019, we have adopted "MY WILL" as our statement and set out our stance.
