Prior to the launch of the product, we conducted a survey on sanitary and sanitary shorts targeting women in their 20s and 40s. As a result, the majority of women, 73.4%, answered that they feel anxious every month, such as feeling anxious about sanitary or feeling heavy due to the experience of failure.
In addition, 27.8% of sanitary shorts users said they were worried at first, while 90.5% of sanitary shorts users said "sanitary shorts is a talisman," and many respondents said that having a single sanitary shorts not only prepares for sudden sanitation, but also reduces anxiety and failure, such as "I can sleep well even on many days," "I feel more secure," and "There are fewer anxious moments."
In response to the results of this survey, "Hogara (Hogara)" has a sanitary shorts limited number of "omamori-type pouches" for women who are always anxious. Hogara" and spread sanitary shorts with "#OMAMORI sorts ™".
【Survey Topics】
● 73.4% of respondents said they felt anxious about sanitary
About 2 out of 3 respondents said that they had experienced failure, such as "Shorts, clothes, and bedding get dirty" and "I have felt sloppy when I sneezed."
● 83.4% of respondents had one experience during sanitary time, "I feel a leak the moment I stand up." Subsequently, "It is scary to wear white clothes (light-colored clothes) during the period (79.6%)."
While 27.8% of sanitary shorts users said they were worried at first, sanitary shorts said they would be a talisman sanitary shorts 90.5% of users
Survey title: "Survey on Sanitary and sanitary shorts"
Survey method: Internet survey
Implementation period: January 2023 target: 500 women in their 20s ~ 40s in total
■73.4% of respondents said they feel anxious every month
When asked "Do you feel anxious or heavy every month?", about 73.4% of respondents answered that they feel anxious. Regarding the experience of sanitary failure, 62.2% answered "yes," revealing that about two out of three people have experienced failure. Opinions about failures included "shorts, clothes, and bedding get dirty" and "I have felt sloppy when I sneezed."
■ One experience during sanitary work, "I feel a leak the moment I stand up" is 83.4%. Next, the result was "It is scary to wear white clothes (light-colored clothes) during the period."
For each of the feelings and events related to sanitation, 83.4% of respondents said that "the moment you stand up, you feel something leak out." Next, "I am afraid to wear white clothes (light-colored clothes) during the period (79.6%)," "It comes earlier than expected (79.0%)," "It starts while I'm out (75.6%)," and "I check the chair I was sitting on after standing (74.2%)" were the events that many people have experienced as sanitary problems.
■sanitary shorts 27.8% of users said they were worried at first, while sanitary shorts said they would be overwhelmed sanitary shorts 90.5% of users
In addition, 27.8% of sanitary shorts users (N137) used sanitary shorts during the period before use sanitary shorts They responded that they were worried and skeptical. Examples of anxiety included "Will it leak just by sanitary shorts?" and "I thought it would be essential to use it in combination with sanitary products because it would not be able to absorb lumps."
On the other hand, in response to the question "Do you think there is a role as a talisman (meaning that you feel safe when you wear it)?" 90.5% of the respondents answered that it will be a talisman. The reasons for this are that "I can sleep well even on many days," "I feel more secure," and "There are fewer anxious moments," which have the merits of reducing anxiety and failure, and maintaining peace of mind.
■Product Information
You can purchase the sanitary shorts "Hogara" with a mask-type pouch at the following sales locations.
Release Date: Thursday, March 2
Place of sale:
・Hogara "#OMAMORI sorts ™" EC site: https://hogara.jp/omamorishorts/
・JR Nagoya Takashimaya 4F Lingerie & Relaxing
1-1-4 Meieki, Nakamura-ku, Nagoya
・fermata store in New Stand Tokyo (Nogizaka, Tokyo)
7-2-8 Roppongi, Minato-ku, Tokyo WHEREVER 1F
・fermata store in Welpa (Shinsaibashi, Osaka)
Shinsaibashi PARCO 1-8-3 Shinsaibashi-suji, Chuo-ku, Osaka-shi, Osaka
■Efforts to distribute OMAMORI sorts with Larun
This time, the women's physical condition management app "Laloon" operated by Ateam Wellness Co., Ltd. is looking for free monitors of "#OMAMORI sorts ™" limited to 300 people.
【Period】March 2~16, 2023
【How to Participate】 You can download the Laroon app for free from the App Store and Google Play, and apply from "Otoku" after completing membership registration
【Participation conditions】Those who can answer the desired size, register as a member of the Hogara, and answer the questionnaire about the impression of using it
■About Hogara
"Hogara" is TOYOSHIMA of female employees launched this brand with the idea of "wanting to solve the problems they had while working, and manufacturing that reflects the voices of the field." The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". Based on actual experiences and real voices from women close to us, we collect and plan information ourselves, and realize the realism of "what we want now." Aiming to be a "brand for women's comfortable everyday life", we are developing "items with special functions" that only textile TOYOSHIMA professionals can make.
・HP: https://hogara.jp/
Instagram: https://www.instagram.com/hogara.jp/
