Toyoshima & Co., Ltd. aims to propose comfortable lifestyles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku"VIRTUAL STANDARD™", a project that develops various contents in the fashion industry using 3DCG, and BeyondConcept Co., Ltd. (President & CEO: Naoji Fukunaga, Nishiazabu, Minato-ku), which is engaged in the Web3 metaverse business, are Japan 3D NFT avatar "Metaani". We have agreed to collaborate in the licensing business centered on apparel and miscellaneous goods. In the future, the two companies will actively promote the development of "Metaani" in apparel items and miscellaneous goods.
In addition, from Tuesday, January 24 to Friday, February 17, Toyoshima & Co., Ltd. Tokyo Head OfficeWe will introduce this initiative at the BtoB exhibition "2023AW TOYOCOLLE" to be held at .
"Metaani" is a 3D NFT avatar created in June 2021 by BeyondConcept and metaverse creator MISOSHITA with the desire to support the metaverse debut of crypto artists*1 and create characters for the new Web3 era, and has already handled a cumulative total of more than 130 million yen. Each NFT you purchase acts as an avatar in the metaverse and also serves as a token of participation in your own community. It also has the characteristics of a platform toy that allows you to change the design of each character, and you can collaborate with various artists and projects. The new project "Metaani DNA" announced at the end of 2022 has also been well received, and "Metaani" aims to become a collective NFT project loved around the world.
*1 Crypto artist... People who create digital art works that can record transaction information and owner information by linking digital data on the blockchain, making reproduction impossible.
By collaborating with TOYOSHIMA's "VIRTUAL STANDARD™", "Metaani" will be able to jump out of the metaverse world and develop content with various companies through the production of fashion items and miscellaneous goods in collaboration with apparel brands. The two companies hope that many people will know about the appeal of "Metaani" without barriers between digital and non-digital.
This initiative will be held from Tuesday, January 24 to Friday, February 17 Toyoshima & Co., Ltd. Tokyo Head OfficeAt the booth of the BtoB exhibition "2023AW TOYOCOLLE" to be held at , we will introduce the development image of apparel and miscellaneous goods using videos and other materials. In addition, visitors will receive an exclusive "Metaani" NFT.
"VIRTUAL STANDARD™" will continue to promote the development of various items, contents, and services by mixing apparel with digital such as metaverse and NFT.
■ Image of development item created with 3DCG
■TOYOSHIMA ABOUT "VIRTUAL STANDARD™"
By reading pattern data, 3D modeling, accumulating data, and increasing results, we are working to significantly shorten work and improve the efficiency of the apparel production process. In addition, planning, sample checks, and fittings can be confirmed virtually, and you can consider from an early stage to in-store and EC sales.
In terms of production, by improving the accuracy of the finish, we will reduce losses such as sample disposal, costs, and delivery costs, and realize sustainability at various locations. We use the 3D software "BROWZWEAR", "CLO", and "APEX4" according to the characteristics of the product, and are working to propose samples that are closer to the real thing.
■BeyondConcept Inc.
Location: 4-1-15 Nishiazabu, Minato-ku, Tokyo
Representative: President & CEO Naoji Fukunaga
Business description: Service and product planning on the metaverse using NFTs
Established: February 13, 2016
Homepage: https://conata.world/
Lifestyle proposal trading company
■Toyoshima & Co., Ltd.
Founded in 1841. Based on more than 180 years of experience, we are expanding our business domain in response to the changing times. We are comprehensively responsible for the supply chain of the fashion industry, from global raw material arrangement to final product planning, production management, and delivery. In addition, as a company that proposes a sustainable lifestyle, we will promote the development of sustainable materials and functional products toward the Society 5.0 society, and provide services utilizing information technology through investment and alliances with tech ventures.
Since 2019, we have adopted "MY WILL" as our statement and set out our stance.
