NBAチームの都市や文化の魅力にフォーカスしたライフスタイルブランド「OFF THE COURT BY NBA」、初のポップアップショップを東京・原宿にオープン｜ニュース

OFF THE COURT BY NBA, a lifestyle brand that focuses on the urban and cultural appeal of NBA teams, opens its first pop-up shop in Harajuku, Tokyo

Toyoshima & Co., Ltd. (President: Hanshichi Toyoshima, Naka-ku, Nagoya) has opened a pop-up shop for the lifestyle brand “OFF THE COURT BY NBA” that focuses on the charm of the city and culture that hosts the NBA. will be held in Harajuku, Tokyo on December 24th and 25th.

Toyoshima & Co., Ltd. is the first of the lifestyle brand "OFF THE COURT BY NBA" that focuses not only on the appeal of the NBA and teams, but also on the appeal of the home city and culture through a fashion filter. A pop-up shop will open in Harajuku, Tokyo on December 24th and 25th.
Customers who purchase 10,000 yen or more on the day will receive a limited number of tote bags with the team logo*. (* Novelties are limited in quantity and will end as soon as they run out each day)

The memorable first release features 6 teams from all 30 teams in the NBA, and items from the Eastern Conference (East District), Boston Celtics, New York Knicks, and Washington Wizards. On the other hand, from the Western Conference (West Division), we will develop items for the Golden State Warriors, Los Angeles Lakers, and Phoenix Suns.

The collection emphasizes a relaxed size balance so that it fits in with the realistic style of everyday life. In addition to clothing that goes well with the NBA, such as stadium jackets and sweatshirts, we also have a lineup of NBA team items and items that have not been developed so far, such as button-down shirts, chinos, and denim made of oxford fabric.

Please look forward to the new NBA project in Japan.

■ Brand overview
Brand name: OFF THE COURT BY NBA
Instagram: @off_the_court_by_nba_official

■ Pop-up shop overview
<pop-up shop>
Date and time: December 24th (Sat)-December 25th (Sun), 2022 11: 00-19: 00
Venue: 4-25-28 Jingumae, Shibuya-ku, Tokyo

<Reception party>
Date and time: Friday, December 23, 2022, 19:00-21:00
Venue: 4-25-28 Jingumae, Shibuya-ku, Tokyo
How to enter: General public can enter as is, but a signature is required at the entrance.

■ Deployment items
There are 6 types of each, with 6 teams picked up for each item. *All prices are tax-included