TRUECOTTON is a traceable organic cotton that can "identify the farm and spinning mill". It is created in a place that is backed by the fact that people who work on cotton farms can lead healthy and bright days, and people who work in spinning factories that spin cotton and make yarn can also work in good spirits tomorrow. In addition, it is a safe and secure organic cotton that you can see the face of the producer. Made by people working in a healthy and safe working environment at the rich farm of the Turkish spinning group “UCAK TEKSTIL”, where TOYOSHIMA has signed an exclusive contract for the sale of organic cotton yarn to Japan. Through TRUECOTTON, we aim to spread not only the people who choose clothes, but also the background of those who make them, and to spread the value of being considerate of the global environment in the world of fashion.
The official apparel line "VOGUE Collection" developed by the fashion magazine "VOGUE" is a sustainable apparel collection developed in seven countries around the world, including the United States, the United Kingdom, Germany, and France. Deployment has started. Each item is made from sustainable materials and is manufactured in limited quantities to avoid overproduction.
As the "VOGUE Collection", while protecting the working environment and craftsmanship of all people involved in production, we reduce the burden on the environment and create items that can be enjoyed sustainably by both the creators and the people who wear the clothes. TRUECOTTON is used as the material for the tank top and two types of T-shirts produced in Japan for the first time as "traceable and reliable organic cotton".
■VOGUE Collection Comments from the person in charge
At Condé Nast, our activities are based on our 5-Year Sustainability Strategy. We will minimize our ecological footprint and implement a sustainable value chain. We also want to achieve maximum transparency and advocate the importance of sustainability in the fashion industry. The VOGUE Collection, which is available in seven countries around the world, including Japan, the United States, the United Kingdom, and Germany, is a responsible fashion brand that protects the working environment and craftsmanship of all those involved in production while protecting the environment. We aim to create items that reduce the burden and are sustainable for both the creators and the people who wear them. We chose "TRUECOTTON" for this product because it is traceable and reliable organic cotton. Through our products, we would like to create opportunities for people who pick up our products to pay attention to environmental issues and sustainability while making the most of our strengths as a brand created by the media as well as a creator.
■ Product overview
・ Sales location: VOGUE Collection official website URL: https://shop.vogue.co.jp/
The first model produced in Japan in the "VOGUE Collection". What I aimed for was a tank top that was decided by one piece. We have paid attention to the silhouette and details, and finished it as an item that you will want to wear as an inner layer as well as a top.
・Product name: “VOGUE” logo true cotton tank top
・Material: 100% organic cotton
・Size: Free size
・Color: White/Black/Gray
・Price: 9,800 yen (tax included)
・ Pre-order sales start/delivery time: Pre-order sales start from August 9 (Tue), and will be shipped as soon as they arrive from August 23 (Tue).
The first Japanese-made T-shirt from the "VOGUE Collection". A daily item that makes the most of the natural texture of organic cotton.
・Product name: “VOGUE” logo true cotton T-shirt
・Material: 100% organic cotton
・Size: Free size
・Color: White/Navy/Mocha
・Price: 11,800 yen (tax included)
・Pre-order sales start/delivery time: White/navy will start pre-order sales from August 9th (Tuesday), and will be shipped as soon as it arrives from August 23rd (Tuesday). Mocha is scheduled to start pre-orders in late August.
■ About the VOGUE Collection
The "official" apparel line from "VOGUE", the world's most influential fashion magazine, which was launched in the United States in 1892 and is currently published in 28 editions. It has been sold only in seven countries around the world, the United States, the United Kingdom, Germany, France, Italy, Spain, and Mexico, but from April 2022, it will also be available in Japan. In order to be a responsible fashion brand, we propose “VOGUE” real clothes that add a fashionable color to everyday life, while ensuring sustainable manufacturing that is particular about materials and production processes.
■ About TRUECOTTON
Organic cotton yarn that can identify "farms and spinning mills".
Toyoshima & Co., Ltd. has concluded an exclusive sales contract for Japanese companies with Turkish organic spinning group UCAK TEKSTIL, which is a representative of traceable cotton.
We can provide organic cotton yarn that can identify "farm and spinning factory" because we can manage it consistently from farm to spinning. The cotton is grown from seeds that have not been genetically modified and is harvested by machine picking, so it is organic cotton with little contamination.
Choosing organic cotton actually means protecting producers from health hazards such as pesticides. It is an organic cotton yarn made in a place that is backed by such an environment where even the people who work in the spinning factory that spins cotton to make yarn can think that they will work well tomorrow.
HP: http://truecotton.jp/
Instagram: @true_cotton
