*PoC... Proof of concept. To verify the feasibility of new ideas and concepts and the effects that can be obtained. It is common to determine the feasibility and proceed to the actual project if it is judged that the expected effect can be obtained.
"Hogara (Hogara)" is a femtech brand launched by volunteer female employees who gathered across departments to make products that more reflect the voices of women in the field amid the increase in the number of female sales employees. Based on the concept of "what we want now", we develop and sell items that can be provided only because we are a trading company that handles textiles. In addition to being close to women through product development, we would like to aim to solve women's health issues while utilizing the power of technology, and this Hogara will implement a PoC for MEDITA and a new health management platform concept for women. In the future, we aim to apply the results of this PoC and develop services that can contribute to consumers.
■Health and Productivity Management Platform Concept for Women
In the future, we aim to create a platform that deepens mutual understanding between organizations and individuals, such as advice on work styles, so that each female employee can maximize their work performance amid changes in their physical and mental conditions.
* Source: "Women's Health Initiatives in Health and Productivity Management" Ministry of Economy, Trade and Industry, Healthcare Industry Division, March 31
Page6 https://www.meti.go.jp/policy/mono_info_service/healthcare/downloadfiles/josei-kenkou.pdf
■MEDITA Inc. Comments
As a working woman, I have realized that women's work styles and lifestyles have diversified. However, on the other hand, I feel that there is still a lack of physical condition accompanied by physiological phenomena as a woman, methods for managing my own health, and management mechanisms based on real vital data.
I would like to make use of my research so far to create a system that visualizes and adjusts the self-condition of working women. (MEDITA CEO Ayari Tanaka)
■Toyoshima & Co., Ltd. Hogara Comment from the person in charge
As a lifestyle company, I wanted to not only launch a femtech brand called Hogara, but also provide products and services that can contribute to women's ease of working in the future. By conducting an in-house PoC with MEDITA this time, we would like to build a service model that is close to everyone's daily life while making it your own. (Hogara Project Leader Yuho Okawa)
■About Hogara
"Hogara" is a textile professional TOYOSHIMA It is a brand launched by female members. The brand name is derived from an ancient word Japan that means "bright and bright and wide and sunny". By referring to the voices of people who have gathered and planned information and experienced themselves, we have realized "realistically commercializing what we want now." Pursuing "what you want now" and aiming to be "a brand for women's comfortable daily life", textile professional TOYOSHIMA That is why we will develop "items with special functions" that can be made. In 2022, we received the "Women's Support Brand Award" in the corporate category at the International Women's Day Award Ceremony HAPPY WOMAN AWARD 2022 for SDGs in recognition of our efforts to contribute to the promotion of women's empowerment.
・Hogara HP: https://hogara.jp/
■ MEDITA Co., Ltd.
As a research and development venture, MEDITA has been developing business centered on "body temperature" since its establishment in 2017, and is promoting the development of wearable devices and research and analysis on fluctuations in body temperature data. By utilizing our proprietary technology, we are currently conducting clinical trials with pharmaceutical companies and joint research with educational institutions.
https://www.medita.inc/
■Toyoshima & Co., Ltd.
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a company that proposes sustainable lifestyles, we develop and provide various sustainable and functional materials, invest in tech ventures, and promote the development of smart wear. Since 2019, we have adopted the "MY WILL" statement to express our commitment to sustainability, technology and materials.
