■Collaboration is realized by sympathizing with the issue of waste ingredients and environmentally friendly efforts!
This collaboration was made possible by the sympathy of the FOOD TEXTILE project with Blue Bottle Coffee, which holds “sustainability” as one of its beliefs.
By using coffee husks, which are usually discarded, in the product manufacturing process, it was attractive to realize a new use of waste ingredients, and the production of original tote bags started.
With the desire to provide an opportunity to think about sustainability from familiar items such as coffee, we selected a tote bag that can be used on a daily basis as an item, and at the Blue Bottle Coffee Kiyosumi Shirakawa flagship cafe, the coffee that comes out when espresso is extracted. Using extracted husks, dyed in a latte-inspired color. It can hold A4 size documents and laptops, so you can use it in any situation.
■ Product introduction LIVE will be held on Blue Bottle Coffee's instagram!
In addition, Blue Bottle Coffee, which has sustainability as one of its philosophies, will live stream the event "Earth Day Yoga Event / JURI EDWARDS x LIFFT x BLUE BOTTLE COFFEE" on Instagram to provide an opportunity to think about the earth.
In addition to being able to take yoga lessons from yoga instructors, introduce sustainable lifestyles and talk events, we will introduce the tote bag “Coffee Dyed Tote Bag” to be released this time and the environmental initiatives that Blue Bottle is implementing.
[Earth Day Yoga Event / JURI EDWARDS x LIFFT x BLUE BOTTLE COFFEE] Overview
Date: Friday, April 22, 2022, 12:00-13:00 (30 minutes yoga, 30 minutes talk)
*Because it is a live broadcast, the end time may change.
How to watch: You can watch from the Blue Bottle Coffee Japan official account (@bluebottlejapan).
■ Product information
Release date: April 22, 2022 (Friday) Blue Bottle Coffee will be on sale at the official online store
Sales start at Blue Bottle Coffee Cafe from April 28 (Friday)
Seller: Blue bottle coffee cafes nationwide
Official site(https://store.bluebottlecoffee.jp/collections/all)
*Not available at HUMAN MADE 1928 Cafe by Blue Bottle Coffee or HUMAN MADE Cafe by Blue Bottle Coffee.
Product Name: Coffee Dyed Tote Bag
Material: 100% cotton
Dimensions: Overall height (including handles)
Approximately 73cm / body approximately 39cm in height X approximately 35cm in width
Country of Origin: China
Color: Beige
Price: 2300 yen (2520 yen including tax)
■About "FOOD TEXTILE"
"FOOD TEXTILE" is Toyoshima & Co., Ltd. It is a sustainable project brand consisting of three companies: a food company that provides raw materials for color, and a collaborative company that develops products with its dough. We purchase non-standard ingredients, cut vegetable scraps, coffee dumplings, etc. that have been discarded in the past from food-related companies and farms, extract the ingredients contained in the ingredients, dye them into dough and thread, and transform them into new items.
"FOOD TEXTILE" will continue to propose the value of reinventing things that are simply thrown away and enjoying the lifestyle scenes of clothing, food, and housing in a fashionable way.
■Blue Bottle Coffee Japan G.K.https://store.bluebottlecoffee.jp/
Blue Bottle Coffee was born in California, USA, in 2002 by founder James Freeman. Since our founding, we have been providing coffee that thoroughly pursues deliciousness while upholding the belief of deliciousness, hospitality, and sustainability. In addition, by opening cafes only in areas where freshly roasted coffee can be delivered from its own roastery, we sell coffee beans that have aged to peak deliciousness. Currently, we have more than 100 stores in San Francisco, New York, Los Angeles, Washington D.C., Boston, Chicago, Seoul, Shanghai, Hong Kong, Tokyo, Yokohama, Maebashi, Osaka, Kyoto, and Kobe (as of April 2022).
■Toyoshima & Co., Ltd.https://www.toyoshima.co.jp/
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle company, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
