■Denim is born from recycled cotton products using Japanese technology!
The products sold in collaboration with Right-On this time are made from recycled cotton, one of the four materials used in the WAMEGURI project.
With the cooperation of Shinnaigai Cotton Co., Ltd., which manufactures and sells spinning, textiles, and products, cotton products that can no longer be worn at Right-on are collected, cut into small pieces, and scratched with a roller with a needle like a music box. , back to cotton. The cotton is then finely twisted into yarn, which is then used as part of the raw material for new products. Through this recycling process, the first product, "SUSTAINA-BLUE" denim, was born.
The “WAMEGURI” project will continue to cooperate with various brands and create a new common sense and culture that “clothes are circulated domestically” while utilizing the recycling technology of Japanese companies, and recycle unnecessary clothing as a resource. We aim to protect the limited earth resources by using them.
■ About the "WAMEGURI" project
The "WAMEGURI" project is a project that collects, cuts, and spins all domestically, and recycles the four materials of PET bottles, cotton, wool, and feathers into new products using an environmentally friendly recycling system. We launched in January 2022 to create a new common sense and culture that "clothes circulate domestically", characterized by the recycling process being carried out "in Japan".
In addition to these four materials, we aim to work on creating a system that circulates unnecessary items from daily life with everyone.
["WAMEGURI" URL]https://my-will.jp/service/wameguri
〈Process of recycling cotton products scheduled for disposal into new products〉
■ Product information
[Sales period] April 25, 2022 (Monday)
[Sales location] Mitsui Shopping Park LaLaport Fukuoka
6-23-1 Naka, Hakata-ku, Fukuoka City, Fukuoka Prefecture 3F "Right-on LaLaport Fukuoka Store"
<MENS>
Product Name: Men's Sustina Blue G Jean
Price: ¥12,900 (tax included)
Color: One wash/Dark color
Size: M/L
Product name: Sustina blue denim
Price: ¥8,900 (tax included)
Color: Non-wash/light color/dark color
Silhouette: straight
Size: 30, 32, 34, 36
<WOMENS>
Product name: Sustina blue denim
Price: ¥6,900 (tax included)
Color: light/dark
Silhouette: High waist tapered
Size: S/M/L
■ Right-On Co., Ltd.
A jeans select shop that sells casual wear with jeans as the core item to a wide range of customers beyond age and gender. We offer a wide range of fashion items, from American casual to trendy.
<WEB> https://biz.right-on.co.jp
＜ONLINE SHOP＞https://right-on.co.jp
＜LINE＞@right-on
＜Facebook＞https://www.facebook.com/righton.co.jp
<Twitter> @righton_pr
＜Instagram＞＠righton_pr / @right_on_kids
■Toyoshima & Co., Ltd.
Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
