This project is titled "#希望のさくらトンネル Campaign" and plants cherry trees in Minamisanriku Town, Miyagi Prefecture, depending on the number of likes and RTs for the post on SNS. In addition, six apparel brands that sympathize with the project will develop project support products, and 10 yen will be donated to LOOM NIPPON for each sales of support products.
LOOM NIPPON SAKURA PROJECT is working with the people of Minamisanriku-cho, Miyagi Prefecture to plant 3,000 cherry trees by 2031, when children born in the year of the earthquake will come of age, in an effort to prevent the disaster from fading. This activity was born out of "KIBOU", which aims to make it the best cherry blossom viewing spot in Tohoku.
In the "Orgabits x LOOM NIPPON SAKURA PROJECT", the "#Kibo no Sakura Tunnel Campaign" will be held as an SNS campaign. If you “like” or “retweet” the campaign target posts on Orgabits official Instagram and Twitter, one cherry tree will be planted in Minamisanriku-cho for every 390 likes and 390 RTs.
Small actions and thoughts will become big actions to support the construction of the Sakura Tunnel in Minamisanriku.
■Small power to big cherry blossoms. Outline of “#Sakura Tunnel of Hope Campaign”
・ Implementation period: March 1 (Tue)-March 10 (Thu), 2022
・ Participation method: “Like” or “retweet” the target post of “#Kibo no Sakura Tunnel Campaign” on Orgabits official SNS account (Instagram / Twitter).
* Posts with "#Sakura Tunnel of Hope" are also eligible for conversion.
[Orgabits Official Instagram]
https://www.instagram.com/orgabits/
[Orgabits Official Twitter]
https://twitter.com/ORGABITS_0829
After the campaign ends, based on the number of likes and retweets received from everyone, one cherry tree will be planted for every 390 likes and 390 RTs until the cherry blossoms bloom. *Up to 20 trees can be planted.
■Participation in charity is also possible by purchasing project support brand products!
Project support products from 6 apparel brands that sympathize with this project will be sold sequentially at each brand store and website.
For project support products, 10 yen will be donated to general incorporated association LOOM NIPPON for each product sold. Donations will be used to plant cherry trees and manage and nurture the cherry trees that have been planted so far.
・ Participating brands (in alphabetical order): 6 brands in total
(anyFAM, CUBE SUGAR, INSECT COLLECTION, JENNI, ROPÉ PICNIC, YECCA VECCA)
*Please contact each brand for details.
■ About the Orgabits Project
"ORGABITS" is an organic cotton spread project that started in 2005 with the idea that everyone should contribute "bits" to the global environment and producers.
In order to facilitate the use and popularization of organic cotton, we have adopted a "reversal idea" to deliver 10% organic cotton products to 100 times more people, regardless of the amount of organic cotton used in one piece of clothing. More than 130 fashion brands participate in the event, producing more than 8 million items in total. Activities have expanded to include support for farmers in the country of origin of organic cotton and NPO corporations.
[Orgabits official website] http://orgabits.com/
[BITS MAGAZINE site] http://orgabits.com/bits-magazine/
■About LOOM NIPPON SAKURA PROJECT
The "Sakura Project" was born from "KIBOU", which aims to "make Minamisanriku the best cherry blossom viewing spot in Tohoku" by planting 3,000 cherry trees by 2031, when children born in the year of the earthquake will reach adulthood.
From 2012, the year after the earthquake, to February 2020, we planted 1,630 cherry trees in Minamisanriku with the help of the citizens of Minamisanriku, especially the Minamisanriku Forest Association.
[LOOM NIPPON official website] https://www.loom.or.jp/
(https://www.toyoshima.co.jp/) Toyoshima & Co., Ltd.
In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology. Founded in 1841. In our history of more than 180 years, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry.
■ General Incorporated Association LOOM NIPPON (https://www.loom.or.jp/)
LOOM stands for "Love Of Our Motherland".
LOOM "spreads the mind" in a big way with a variety of projects. LOOM also means "loom". The function of the loom is to spin the warp and weft. At LOOM, we want to be a "loom" that allows various generations (warp) and the same generation (weft) to work together to achieve their goals. It expresses our love for our hometown and our desire to support those who have suffered great damage.
