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  • "TRUECOTTON" Adopted for kappo kimono at the one-Michelin-starred kaiseki restaurant "Yamazaki". Started to be worn by all employees in December

2021.12.23

"TRUECOTTON" Adopted for kappo kimono at the one-Michelin-starred kaiseki restaurant "Yamazaki". Started to be worn by all employees in December

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Toyoshima & Co., Ltd. aims to propose comfortable lifestyles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku Traceable organic cotton yarn "TRUECOTTON (True Cotton)" was introduced in December at the kaiseki restaurant "Yamazaki" in Nogizaka, Tokyo, which was awarded one star in the Michelin Guide Tokyo 2019 and 2020. Behind the introduction is the desire to do what I can for the global environment while sticking to safe and secure ingredients, and also sticking to kappo kimono that customers can see.





TRUECOTTON is safe and secure organic cotton made in a place with such a backing that people who work on cotton farms can lead healthy and bright lives, and people who work in spinning factories that spin cotton and make yarn can also think of working energetically tomorrow. We aim to spread the value of cherishing producers, methods, and land, which have already permeated the world of food, in the world of fashion as well.

Shiro Yamazaki, the husband of the kaiseki restaurant "Yamazaki", which introduced kappo clothes using TRUECOTTON, worked on the creation of kappo clothes from the material selection part for the first time this time. While dealing with food on a regular basis, I felt the changes in the natural environment surrounding food, and I had a sense of crisis that the food culture would not continue as it is in the future. Through kappo clothing, which usually comes into contact with the eyes of customers, we want to work on it little by little from where we can first of all for the environment, and from the desire to express our intentions, cultivation methods that are friendly to the global environment and producers are adopted, and it is possible to trace "where and by whom" is taken TRUECOTTON He decided to adopt it.





In terms of functionality, the shoulder switch allows for ease of movement and does not get in the way when serving. The length is just right, and the silver buttons that Mr. Yamazaki was particular about are also one point.

We hope that choosing TRUECOTTON will lead to the expression of each person's thoughts and intentions regarding the environment.




  ■ About TRUECOTTON

Organic cotton yarn that can identify "farms and spinning mills".
Toyoshima & Co., Ltd. was born by signing an exclusive sales agreement with UCAK TEKSTIL, a Turkish organic spinning groove that is a representative of traceable cotton, to Japanese companies.
Since integrated management from farm to spinning can be performed, it is possible to provide organic cotton yarn that can identify "farm and spinning factory". Cotton is grown from seeds that have not been genetically modified, and is harvested by machine picking, so it is organic cotton that is less contaminated with foreign substances.
Choosing organic cotton actually protects producers from health hazards such as pesticides. It is an organic cotton yarn made in an environment where even people who work in spinning cotton factories who make yarn can feel that they will work energetically tomorrow.

HP : http://truecotton.jp/
Instagram : @true_cotton


■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
 

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