The launch of the service based on this research is scheduled for fall 2021. In cooperation with apparel manufacturers, companies that handle character goods, and agencies and sales promotion companies that plan campaigns, we aim to open up new businesses in the coming era of digital twins*.
Digital twin*... Transmitting information from physical space to cyberspace in near real time using IoT and other means, and reproducing the environment of physical space within cyberspace.
■ What to aim for in collaboration with AVATARIUM with VIRTUAL CLOTHING™
↑Avatar wears clothes made with “VIRTUAL CLOTHING™” in virtual space
↑Conceptual diagram of services realized through collaboration
The culture of buying clothes for avatars and actual clothes at the same time is called "GET BOTH (*trademark pending)" and "BOTH BUY (*trademark pending)."
Clothing data created with "VIRTUAL CLOTHING™" can be worn by the virtual avatar of "AVATARIUM*1 (*trademark pending)" provided by Pocket RD, and "GET BOTH" and "BOTH BUY" can be used in the metaverse*2 and in-game. We will provide users with new fashion value that can be enjoyed with. We also aim to contribute to the promotion of DX in the fashion industry by simultaneously using the produced data for virtual fitting.
AVATARIUM*1: An avatar platform that allows you to create an original avatar completely automatically from full-body data and easily customize it from the app. Creating original avatars, which previously required specialized knowledge, can be done easily with a one-stop service.
Metaverse*2: A virtual three-dimensional space built on the Internet. The user operates an alter ego called an avatar to move around the space and interact with other participants.
Digital twin*: Sending information from the physical space to cyberspace in near real time using IoT, etc., and reproducing the environment of the physical space in cyberspace.
About TOYOSHIMA “VIRTUAL CLOTHING™”
By loading pattern data into 3D modeling, accumulating data, and increasing our track record, we are working to significantly shorten the work and improve the efficiency of the apparel production process. In addition, planning, sample checking, and fitting can be confirmed virtually, and from an early stage, it is possible to consider over-the-counter and EC sales. On the production side, we will reduce losses such as sample costs and delivery costs by improving finishing accuracy, and realize sustainability at each site. We use 3D software "BROWZWEAR", "CLO", and "APEX4" according to the characteristics of the product, and are working on proposing samples that are closer to the real thing.
■ PocketT RD Co., Ltd. https://pocket-rd.com/
Pocket RD was born to make every communication of people all over the world more expressive. We believe that the improvement of 3D technology is essential worldwide in order to enhance the content business as 5G and 6G are being developed. Games, sports, fitness, health care, fashion, movies, advertisements, etc. The range of applications will expand, and we believe that epoch-making business will be born by acquiring knowledge from 3D for all core content. As a step to the unknown future, we will gather the best of existing 3D technology from around the world, make the impossible possible with newer, more interesting and innovative technology, and shape the future one by one. .
Company name: Pocket RD Co., Ltd.
Representative: Hiroya Momikura, Representative Director
Location: MO Building 9F, 3-14-15 Higashi, Shibuya-ku, Tokyo
■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
