The drifting PET bottles used as raw materials for this fiber are collected from PET bottle waste scattered in the sea, rivers, and forests through the "Green and Blue Challenge™," a cleanup activity conducted in cooperation with local governments and companies.
It is estimated that there are already 150 million tons of plastic in the ocean, and 8 million tons of new plastic are said to enter the ocean each year. In addition, the United Nations Conference on Trade and Development (UNCTAD) mentions that the fashion industry is "one of the major industries placing a burden on the global environment."
TOYOSHIMA, who proposes a new lifestyle through textile products, sees the problem of marine plastic as a familiar issue and will take action as a self-reliant person."UpDRIFT™" and "Green and Blue Challenge™" will contribute to "Creating people-friendly communities" and "creation of Creating materials that are friendly to the earth" among the five missions in the SDGs declaration announced by TOYOSHIMA in June 2020. To do. We aim to achieve our mission by working to create products that are close to what consumers want while solving the problem of garbage in the sea, rivers, and forests.
■What is “UpDRIFT™”?
Garbage such as PET bottles scattered in the sea, rivers, and forests is collected and reborn as “UpDRIFT™,” a fiber that is used as a raw material for apparel products.
1. Recovery
Collaborate with local organizations and local governments to conduct beach cleanup activities and collect PET bottles.
2. Recycling
Collected PET bottles, etc. are sorted and pulverized into flakes. The flakes are washed and processed into pellets, which are raw materials for yarn. Melt the pellets and turn them into yarn.
3. Commercialization
Using the thread created in the above process to the fabric. Using this fabric, we plan, develop, and produce environmentally friendly products.
4. Use
Cultivate a social culture in which things with low environmental impact are used carefully for a long time.
■What is Green and Blue Challenge™?
TOYOSHIMA will carry out cleanup activities (hereinafter referred to as cleanup activities) for the sea, rivers and forests in cooperation with local governments and companies. We have already been doing it continuously since September 2019, and we plan to continue cleanup activities with Ishigaki City and Ishigaki citizens on May 30, 2021.
■ Adoption of band using “UpDRIFT™” fiber Sustainable watch “CITIZEN L”
"UpDRIFT™", a fiber made from PET bottles and other materials collected during river and beach cleanup activities, is part of "CITIZEN L", a sustainable watch brand developed by Citizen Watch Co., Ltd. that considers the global environment and people. band.
A collaboration model with high-quality handcrafted jewelry brand "CHAN LUU" designed with the image of "beautiful sea" from the signature line "Ambryuna" that embodies the sustainable mind. The synthetic diamond "Lab-Grown Diamond*" is placed at the 12 o'clock position on the dial, and the band uses "UpDRIFT™", a fiber made from PET bottles collected during beach cleanups.
*… Synthetic diamond name meaning "laboratory (laboratory, factory)" or "grown" diamond, and has exactly the same chemical composition, hardness, and brightness as natural diamonds. It is made in a laboratory that gives maximum consideration to the environment, safety, and labor standards, so you can wear it with confidence without worrying about the origin of the mining area.
・Product name: Citizen L/Ambryuna limited model
Chanru collaboration model
・Product number: EG7071-03L ・Suggested retail price: 55,000 yen (tax included)
■ Citizen Watch Co., Ltd.
Citizen Watch is a manufacturer that manufactures everything from parts to finished watches in-house, and operates in approximately 140 countries and regions around the world. Since its founding in 1918, under the belief of "Better Starts Now", we have always considered and developed the possibilities of watches, such as the world's first photovoltaic technology "Eco Drive" and cutting-edge satellite radio clocks. I've been doing it.
https://citizen.jp/
■Toyoshima & Co., Ltd.
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
https://www.toyoshima.co.jp/https://my-will.jp/
