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  • TOYOSHIMA ✕ Cutting-edge technology companies support health promotion and monitoring "Smart Wear Week" to be held from Thursday, May 6 to Friday, May 14, 2021

2021.04.28

TOYOSHIMA ✕ Cutting-edge technology companies support health promotion and monitoring "Smart Wear Week" to be held from Thursday, May 6 to Friday, May 14, 2021

Press ReleaseEvents & Exhibitions
Toyoshima & Co., Ltd. aims to propose comfortable lifestyles (President & CEO: Hanshichi Toyoshima, Nagoya City Naka-ku) will hold "Smart Wear Week" from Thursday, May 6, 2021 to Friday, May 14, 2021 Toyoshima & Co., Ltd.Tokyo Head OfficeIt will be held on the 2nd floor of the building. (Advance reservation is required.) )

At this exhibition, Xenoma Co., Ltd., which develops the smart apparel "e-skin", will start selling the full-body EMS suit "e-skin EMStyle" to general consumers, and the pajamas "e-skin Sleep" with fall detection and notification functions that can be used to monitor the parents of elderly people living apart from each other, which is scheduled to be released in June. &Lounge" and e-skin MEVA "LETS WALK" that easily acquires and analyzes detailed data on walking health. In addition, we will exhibit a "wristband-type wearable device" developed with Mitsufuji Co., Ltd. for heat countermeasures.

In addition, for the first time, we will announce "innerwear equipped with temperature control device" equipped with a device developed by a major domestic electronics manufacturer.



Toyoshima & Co., Ltd. is exploring what fashion can provide to society in a world where 5G and ICT are spreading and Society 5.0 is being promoted. Since 2017, we have been developing smartware with tech companies with the latest technologies through investment from the CVC Fund.
Fashion has become "commonplace" in our lives, but through this exhibition, we will introduce examples of how smart clothing equipped with the latest technology will be used in your daily life and become "commonplace" in the future.
TOYOSHIMA set out five missions (five value creations) in its SDGs declaration in June 2020, and smart wear development with tech companies is " Creating innovative businesses" will be contributed.



■Outline of the Exhibition

・Exhibition Period: Thursday, May 6 to Friday, May 14, 2021
・Time:9:30~18:00
・Place: Toyoshima & Co., Ltd.Tokyo Head Office Building
・Access: 1 minute walk from Toei Shinjuku Line "Iwamotocho Station" Exit A1
JR Yamanote Line, Keihin Tohoku Line, Sobu Main Line "Akihabara Station" 5 minutes walk from Showa-dori Exit
Tokyo Metro Hibiya Line "Akihabara Station" 3 minutes walk from Exit 5

参加をご希望される方は、事前にお電話にてお申し込みください。
  電話番号: 03-4334-6042  (担当:佐藤)


■ SMART WEAR WEEK Exhibit Overview

① e-skin EMStyle / Xenoma (Scheduled to be released to the general public in May 2021 *First for the general public)
 

Smart wear that loads muscles with electrical stimulation at 24 points throughout the body and completes a full-body muscle workout in 20 minutes. It can be used indoors and outdoors and can be used in combination with various fitness menus. We support the management of gyms and the efficient exercise in a short time for individuals who are busy with work and housework and usually do not have time to exercise. In addition, EMStyle On, a personal gym developed by Xenoma Co., Ltd., will open in Ebisu from May, with the same wear on the menu.
*The actual product and the app will be available at the exhibition.


② e-skin Sleep&Lounge / Xenoma (Scheduled to be released to the general public in June 2021 *New product)
 


In addition to visualizing sleep conditions through an app that works with pajamas and receiving sleep diagnosis and improvement advice, it is a product with a fall detection and notification function. "Watching through pajamas" is possible by using it in elderly homes, nursing homes, and elderly family members who live far away.
*The actual product will be available at the exhibition.


③ hamon band™ / Mitsufuji (Scheduled to be released in early summer 2021 *No general sales scheduled)



Mitsufuji's data technology, which acquires and analyzes continuous and accurate heartbeat information cultivated in the wear type, is implemented in the wristband type, and the first wristband type specializing in heat countermeasures that captures changes in the rise in core body temperature from pulse waves. It's a wearable device.
*This hamon band is equipped with a technology that developed an algorithm that captures changes in heart rate and core body temperature based on demonstration experiments at the University of Occupational and Environmental Health.
* No wear, transmitter, smartphone, or communication is required, and you can visualize the heat risk in advance just by wearing it on your wrist.
* With 24-hour continuous operation and waterproof function, it can be used in various scenes where there is a risk of heat, such as construction sites and physical education classes at schools.
*The actual product will be available at the exhibition.
 

④ Inner with temperature control device / * New product


A Peltier element device developed by a major domestic electronics manufacturer. What is surprising is the speed of temperature switching. Realize "cooling" and "warming" the neck with a single operation of the smartphone. We will propose Peltier innerwear to survive the hot summer and cold winter, biz polo that maximizes the functionality of the Peltier device, and jackets.
*The actual product will be available at the exhibition.


⑤e-skin MEVA “LETS WALK” / Xenoma (no general sales planned)

This is a tool that allows you to check your walking health by analyzing detailed walking data just by walking 10 steps while wearing clothes. You can also receive advice based on analysis results such as speed, left/right bias, balance, and stumbling. A total of 324 people experienced the “Future Town Healthcare” campaign held from September 2nd to September 6th, 2020 at JR Takanawa Gateway Station. By introducing e-skin MEVA "LETS WALK" into commercial facilities such as malls, you can hold "walking analysis events" for health-conscious people in their 30s and above.
* You can actually experience it at the exhibition
 


■Toyoshima & Co., Ltd. https://www.toyoshima.co.jp/

Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and planning of final products to production management and delivery, and are developing comprehensive business in all processes of the fashion industry. In addition, as a company that proposes a sustainable lifestyle, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.

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