* Inclusive design... A design method that includes diverse people who have traditionally been excluded from the design process, such as the elderly, people with disabilities, and foreigners. A design method that aims to provide decision-making information by understanding the diversity of OR users and contribute to attracting as many people as possible.
It is said that there are about 1 billion people in the world who have some kind of disability (*1). Some of them have physical disabilities that make it difficult for them to put on and take off clothes by themselves, or they have limited designs to choose from. Against this background, the collaboration between the two companies is an effort to produce and sell clothes that suit people with these issues while making use of cutting-edge 3DCG functions. We will provide opportunities for people who have trouble putting on and taking off clothes and sizes to be more like themselves and enjoy fashion from more options. In addition, approximately 1.7 million tons of textile waste is generated annually in Japan, including waste generated in the apparel manufacturing process (*2). Utilizing VIRTUAL CLOTHING™ for sample preparation reduces waste and contributes to sustainability.
(*1) United Nations Information Center/People with Disabilities (*2) Statistical data from the Ministry of the Environment
With the promotion of DX in the fashion industry, TOYOSHIMA introduced 3D design software in July 2020 to centrally manage and accumulate pattern data. Through this, we aim to contribute to the promotion of DX in the entire fashion industry by reducing the cost burden of our business partners while working to improve the work efficiency of pattern makers and reduce the time, effort, cost, and sample products required in the production process of apparel products. I'm here.
■Collaboration inspired by the experience of Adastria employees
This collaboration is an internal business proposal project within Adastria Co., Ltd. In response to the employee's desire to create clothes that can be enjoyed by people with physical disabilities and bedridden people who are nursing their parents, It started when TOYOSHIMA proposed VIRTUAL CLOTHING™ as an effective way to achieve this. There are people who cannot move their bodies freely due to illness or old age and find it difficult to put on and take off clothes or measure their size. By making clothes using data, it is possible to provide a variety of fashion that suits each individual's body while reducing time, effort, cost, and sample products. Also, in normal clothes making, users purchase products whose size and design are determined by the brand, but this time, the initiative will be “making clothes starting from users who have problems”. This kind of production process is also a unique feature of clothing making that utilizes data.
▲Each individual's data is scanned and verified from various angles, making it possible to design for each individual
About Adastria "Play fashion! for ALL"
"Play fashion! for ALL" is an inclusive fashion service proposed by Adastria Co., Ltd.'s in-house business proposal project "Project A". Various people live in society. That's why I want to incorporate the common sense that everyone is "not the same" into fashion more and more. It was born from the thoughts of such an employee. This collaboration was realized in order to realize that feeling by incorporating a sustainable perspective.
About TOYOSHIMA “VIRTUAL CLOTHING™”
■ Adastria Co., Ltd.
Adastria Co., Ltd. (Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates more than 30 brands such as "Global Work", "Niko and", "Lowrys Farm", and more than 1,400 stores in Japan and overseas. With the mission of "Play fashion!", we propose "more fun" options for each customer's daily life through fashion.
■Toyoshima & Co., Ltd.
https://www.toyoshima.co.jp/
https://my-will.jp/
