This year, which marks the 10th anniversary of the earthquake, we are collecting photos of cherry blossoms with "#未来のさくらチャリティ" and donating them according to the number of submissions.
During this campaign, 686 posts were collected, and a total of 300,000 yen was donated. The donation will be donated to the Sakura Avenue Network and will be used to plant cherry trees and manage and nurture the cherry trees that have been planted so far.
Photos and hashtags of beautiful cherry blossoms with thoughts on cherry blossom viewing that can not be held due to corona sickness and thoughts on future cherry blossoms were gathered, the number of posts was recorded 686, and a donation of 300,000 yen was decided.
In addition, project support products from 12 apparel brands that sympathize with the Sakura Namiki Project will be sold sequentially at each brand store and website from February 2021. Project support products will be tagged with a fund tag, and 10 yen will be donated to the Sakura Namiki Network for each product sold.
■What is the Orgabits Project?
"ORGABITS" is an organic cotton spread project that started in 2005 with the idea that everyone should contribute "bits" to the global environment and producers.
In order to facilitate the use and popularization of organic cotton, we have adopted a "reversal idea" to deliver 10% organic cotton products to 100 times more people, regardless of the amount of organic cotton used in one piece of clothing. More than 130 fashion brands participate in the event, producing more than 8 million items in total. Activities have expanded to include support for farmers in the country of origin of organic cotton and NPO corporations.
[Orgabits official website] http://orgabits.com/
[BITS MAGAZINE site] http://orgabits.com/bits-magazine/
[Orgabits Official Instagram] https://www.instagram.com/orgabits/
[Orgabits Official Twitter] https://twitter.com/ORGABITS_0829
■ About the Sakura Namiki Project
The "Sakura Namiki Project" is an activity by the NPO Sakura Namiki Network to plant cherry trees in the areas reached by the tsunami that occurred in the Tohoku region during the Great East Japan Earthquake, in order to prevent the memory of the earthquake from fading.
March 11, 2011. The tsunami caused by the Great East Japan Earthquake caused enormous damage to the beautiful Tohoku region. An earthquake and tsunami are said to hit eastern Japan once every 100 years. I want to pass down the story from generation to generation and protect life.
In November 2011, the "Sakura Namiki Project" was launched by volunteers involved in flowers and the strong desire of people in the Tohoku region to plant cherry trees where the tsunami hit.
Tree planting began in the spring of 2012, and by last year 5,719 cherry trees had been planted in Fukushima, Miyagi, and Iwate prefectures.
[Sakura Namiki Network Official Website] http://sakuranamiki.jpn.org/
(Toyoshima & Co., Ltd.https://www.toyoshima.co.jp/)
Founded in 1841. In our 180-year history, we have expanded our business domain in response to the changing times. Currently, we are engaged in a series of processes from purchasing and selling raw materials, yarns, and fabrics from all over the world, and from final product planning to production management and delivery Japan and are developing our business comprehensively in all processes of the fashion industry. In addition, as a sustainable lifestyle provider, we are developing and providing various sustainable materials, investing in tech ventures, and promoting the development of smart wear. Since 2019, we have adopted "MY WILL" as our statement to express our commitment to sustainability & technology.
■NPO corporation (Non-Profit Organization) Sakura Namiki Network (http://sakuranamiki.jpn.org/)
Through the planting of cherry blossom trees in the areas reached by the 2011 tsunami, the tragedy of the tsunami will be handed down to the future 100 years from now without fading. The aim is to protect as many lives as possible by serving as a guideline for residents to evacuate in the event of a tsunami, and to support the economic recovery of the affected areas through tree planting projects.
